![\"\"](\"https:\/\/kryzalid.net\/wp-content\/uploads\/2022\/08\/analyse-concurrentielle-1024x798.png\")
<\/figure>\n\n\n\nContent and features: meeting user needs<\/h2>\n\n\n\n
Next in website design, we\u2019ll do everything we can to meet user needs with relevant content. To do this, it\u2019s important to remember that a website must meet a dual objective:<\/p>\n\n\n\n
- \n
- Overall utility:<\/strong> This is the primary goal, the main reason users come to your site.<\/li>\n\n\n\n
- Micro-utilities:<\/strong> These are all the features and information that enhance the user experience. For example, the ability to preview a book excerpt, or offering product visualization on a home decor site.<\/li>\n<\/ul>\n\n\n\n
![\"\"](\"https:\/\/kryzalid.net\/wp-content\/uploads\/2022\/08\/contenu-et-fonctionnalites-1024x719.png\")
<\/figure>\n\n\n\nNavigation: guiding the user in their search<\/h2>\n\n\n\n
Users need to know where they are on your site and how to find what they\u2019re looking for. That\u2019s why navigation is a crucial aspect that must be tailored to your target audience. There are several types of navigation:<\/p>\n\n\n\n
- \n
- Step-by-step:<\/strong> The menu is always displayed (global navigation) or adapts based on the selected section (local navigation).<\/li>\n\n\n\n
- Cross-navigation:<\/strong> The user clicks on internal links to move from one page to another.<\/li>\n\n\n\n
- Free navigation:<\/strong> Users are given the freedom to explore, while always having the option to exit the site.<\/li>\n<\/ul>\n\n\n\n
![\"\"](\"https:\/\/kryzalid.net\/wp-content\/uploads\/2022\/08\/navigation-1024x855.png\")
<\/figure>\n\n\n\nInformation architecture: group, simplify, adapt<\/h2>\n\n\n\n
On a website, information needs to be organized according to the mental models of users. This is why special attention must be given to menu categorization<\/strong>. Should it be presented alphabetically, chronologically, geographically, by theme, or by target audience?<\/p>\n\n\n\n
Next, the architecture should facilitate navigation<\/strong>. With just a glance, users should understand, thanks to the menu, links, or buttons, where they are, where they can find what interests them, and everything the site has to offer.<\/p>\n\n\n\n
![\"\"](\"https:\/\/kryzalid.net\/wp-content\/uploads\/2022\/08\/architecture-information.png\")
<\/figure>\n\n\n\nOrganizing elements: focus on content before design<\/h2>\n\n\n\n
Before designing your content\u2014text, images\u2014we first need to think about the visual organization of the different elements<\/strong> on your website. To do this, we start by asking the right questions: What is the entry point for each page? What are users trying to do? What do you want them to do?<\/p>\n\n\n\n
After considering these different points, we need to determine which spaces the website is being designed for, taking into account screen resolution, horizontal and vertical space. Lastly, today\u2019s web browsing on mobile devices<\/strong> is unavoidable. This is why we need to think in terms of responsive design: either adapt the interface and navigation or go for a “mobile-first” approach.<\/p>\n\n\n\n
![\"\"](\"https:\/\/kryzalid.net\/wp-content\/uploads\/2022\/08\/organisation-visuelle-elements-1024x657.png\")
<\/figure>\n\n\n\nDesigning a website in detail: zoning, wireframe, and prototype<\/h2>\n\n\n\n
We\u2019re almost there: you\u2019re finally going to see what your future website could look like! At Kryzalid, we offer three complementary approaches to help you better visualize your project:<\/p>\n\n\n\n
- Cross-navigation:<\/strong> The user clicks on internal links to move from one page to another.<\/li>\n\n\n\n
- Micro-utilities:<\/strong> These are all the features and information that enhance the user experience. For example, the ability to preview a book excerpt, or offering product visualization on a home decor site.<\/li>\n<\/ul>\n\n\n\n
![\"\"](\"https:\/\/kryzalid.net\/wp-content\/uploads\/2022\/08\/zoning-wireframes-prototypes-1024x725.png\")
<\/figure>\n\n\n\n