{"id":12179,"date":"2022-08-16T00:00:00","date_gmt":"2022-08-16T04:00:00","guid":{"rendered":"https:\/\/kryzalid.net\/?p=12179"},"modified":"2024-12-10T14:24:43","modified_gmt":"2024-12-10T19:24:43","slug":"dear-user-let-me-hear-you-and-most-importantly-understand-you","status":"publish","type":"post","link":"https:\/\/kryzalid.net\/en\/web-marketing-blog\/dear-user-let-me-hear-you-and-most-importantly-understand-you\/","title":{"rendered":"Dear user, let me hear you and, most importantly\u2026 understand you!"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Step 1: Research and analyze user information<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Kryzalid, to identify the specific characteristics of the user and design a solution that perfectly meets their expectations, we rely on two approaches:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data research<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This involves gathering both internal data (such as studies already conducted with certain users, interviews with marketing and management teams, etc.) and external data (market studies, articles, and reports) available on the topic. By leveraging this information, we collect as much user data as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Usage analysis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What browser does the user use? What is their screen resolution? On which device do they spend most of their time? These technical aspects are crucial to begin understanding the user. Then, we can analyze user behavior using tools like <a href=\"https:\/\/www.hotjar.com\/heatmaps\/click-maps\/\">Hotjar&#8217;s click maps<\/a>, which show where users most frequently click. We can also rely on Google Analytics, which provides insights into the proportion of returning vs. new users. Analytics also provides the most visited pages, the number of pages viewed per visit, time spent on each page, and more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2022\/08\/definir-utilisateurs-1024x823.png\" alt=\"\" class=\"wp-image-18400\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Step 2: Develop personas\u2014User avatars!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After completing the first step, we move on to creating personas. These personas can be defined as user avatars\u2014<strong>virtual characters<\/strong> imagined to better represent the users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are <strong>several types of personas<\/strong>: first there is the primary persona (the main target). Then, there is the secondary personas. Finally, there is the complementary personas (for example, parents or teachers for a service aimed at children).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We then <strong>group the various elements of the personas<\/strong>: giving them a name, specifying their age, occupation, listing their habits, desires, highlighting what motivates them, what hinders them, their challenges and opportunities, the relationship they have developed with the brand, their level of expertise, the context in which they use the solution, their goals, and their usage scenarios. In short, we bring them to life to better understand them!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2022\/08\/personas-1024x479.png\" alt=\"\" class=\"wp-image-18399\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Step 3: Observe users and take time to interact<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This final step complements the previous ones. It allows for direct interaction with users, whether they are loyal customers or new ones. <strong>Observation<\/strong> can be done in several ways: by remaining in the background, asking questions, or studying the user while they are aware of being observed. <strong>Interactions<\/strong> can also take different forms: in an open-ended interview, like a conversation, in a structured interview with closed questions, or in a semi-structured interview\u2014a careful blend of the two!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2022\/08\/interroger-utilisateurs-1024x886.png\" alt=\"\" class=\"wp-image-18398\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The UX design team at Kryzalid has solid expertise in these three steps. So, whatever your web design project, <a href=\"https:\/\/kryzalid.net\/en\/contact-us\/\">contact us<\/a>. And stay tuned for the next article in this series on UX!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following the first article in our series on UX, you now know what User Experience is. As we explained, the most important thing is to clearly define the user\u2019s needs. But how can you understand them, how can you put yourself in their shoes to best meet their expectations? Follow us, we\u2019ll tell you everything\u2026<\/p>\n","protected":false},"author":1,"featured_media":13278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[787],"tags":[1040,1028],"class_list":["post-12179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-en","tag-user","tag-user-experience-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dear user, let me hear you and, most importantly\u2026 understand you! | Kryzalid<\/title>\n<meta name=\"description\" content=\"How to understand the user, how to put yourself in their shoes to best meet their expectations? 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Follow us, we&#039;ll tell you everything...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kryzalid.net\/en\/web-marketing-blog\/dear-user-let-me-hear-you-and-most-importantly-understand-you\/\" \/>\n<meta property=\"og:site_name\" content=\"Kryzalid\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kryzalid.net\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-16T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T19:24:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2022\/08\/journal_utilisateurs.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"1840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"kryzadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kryzadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/web-marketing-blog\\\/dear-user-let-me-hear-you-and-most-importantly-understand-you\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/web-marketing-blog\\\/dear-user-let-me-hear-you-and-most-importantly-understand-you\\\/\"},\"author\":{\"name\":\"kryzadmin\",\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/#\\\/schema\\\/person\\\/d4aaa87c7ce2e716721f2b5a289a9265\"},\"headline\":\"Dear user, let me hear you and, most importantly\u2026 understand you!\",\"datePublished\":\"2022-08-16T04:00:00+00:00\",\"dateModified\":\"2024-12-10T19:24:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/web-marketing-blog\\\/dear-user-let-me-hear-you-and-most-importantly-understand-you\\\/\"},\"wordCount\":438,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/web-marketing-blog\\\/dear-user-let-me-hear-you-and-most-importantly-understand-you\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kryzalid.net\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/journal_utilisateurs.webp\",\"keywords\":[\"User\",\"User Experience (UX)\"],\"articleSection\":[\"Design UX\\\/UI\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/kryzalid.net\\\/en\\\/web-marketing-blog\\\/dear-user-let-me-hear-you-and-most-importantly-understand-you\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/web-marketing-blog\\\/dear-user-let-me-hear-you-and-most-importantly-understand-you\\\/\",\"url\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/web-marketing-blog\\\/dear-user-let-me-hear-you-and-most-importantly-understand-you\\\/\",\"name\":\"Dear user, let me hear you and, most importantly\u2026 understand you! | Kryzalid\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/web-marketing-blog\\\/dear-user-let-me-hear-you-and-most-importantly-understand-you\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/web-marketing-blog\\\/dear-user-let-me-hear-you-and-most-importantly-understand-you\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kryzalid.net\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/journal_utilisateurs.webp\",\"datePublished\":\"2022-08-16T04:00:00+00:00\",\"dateModified\":\"2024-12-10T19:24:43+00:00\",\"description\":\"How to understand the user, how to put yourself in their shoes to best meet their expectations? 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