{"id":12207,"date":"2020-10-23T00:00:00","date_gmt":"2020-10-23T04:00:00","guid":{"rendered":"https:\/\/kryzalid.net\/?p=12207"},"modified":"2024-12-06T11:05:19","modified_gmt":"2024-12-06T16:05:19","slug":"emotional-design-an-overview","status":"publish","type":"post","link":"https:\/\/kryzalid.net\/en\/web-marketing-blog\/emotional-design-an-overview\/","title":{"rendered":"Emotional design: an overview"},"content":{"rendered":"\n

Emotion plays a crucial role in how humans perceive the world. It drives survival, and emotions shape our memory through experiences.<\/p>\n\n\n\n

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“I\u2019ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”<\/p>\nMaya Angelou<\/cite><\/blockquote>\n\n\n\n

What does this mean for us as designers, marketers, and advertisers? An experience that evokes a positive emotion in the user is much more easily remembered, and they are thus tempted to repeat it. If that\u2019s not an excellent method for conversion and retention, Kevin, I don\u2019t know what is!<\/p>\n\n\n\n

Using this approach to design interfaces is what we call emotional design. It\u2019s inherent to user experience design since the focus is on humans.<\/p>\n\n\n\n

Why use it?<\/h2>\n\n\n\n

The goal is to create positive experiences that spark curiosity and drive our dear internet users towards certain goals (purchase, registration, etc.). Of course, we specify \u201cpositive\u201d because the memory process also works for negative emotions, but that rarely brings people back to your website.<\/p>\n\n\n\n

Emotional design allows you to:<\/p>\n\n\n\n