{"id":13059,"date":"2018-08-14T05:55:40","date_gmt":"2018-08-14T09:55:40","guid":{"rendered":"https:\/\/kryzalid.net\/?post_type=project&p=13059"},"modified":"2024-12-12T17:37:15","modified_gmt":"2024-12-12T22:37:15","slug":"dr-sandra-mcgill","status":"publish","type":"project","link":"https:\/\/kryzalid.net\/en\/portfolio\/dr-sandra-mcgill\/","title":{"rendered":"Dr. Sandra McGill"},"content":{"rendered":"\n
\"Presentation<\/figure>\n\n\n\n
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Goal<\/h2>\n<\/div>\n\n\n\n
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Website redesign for Dr. Sandra McGill to improve content structure and SEO. Implement a content management system to facilitate updates by the\u00a0team.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Introducing<\/figure>\n\n\n\n
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UX and SEO design<\/h2>\n<\/div>\n\n\n\n
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The new website is designed to present Dr. McGill\u2019s services in a positive light. It promotes natural referencing. Its intuitive structure allows for quick retrieval of information and includes a powerful CMS. The mobile version guarantees an effective user experience. Call-to-action (CTA) buttons encourage contact. Testimonials and before-and-after cases demonstrate Dr. McGill\u2019s expertise.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Presentation<\/figure>\n\n\n\n
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UI design<\/h2>\n<\/div>\n\n\n\n
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The design of the site respects the existing visual identity of Dr. McGill. A fresh touch, brought by a shade of pink, complements the blue-gray palette. This color adds warmth and humanity to the whole. The fonts were chosen to combine readability of explanatory texts and highlighting of titles. The addition of large photos for each service reinforces the human aspect of the\u00a0site.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Two<\/figure>\n\n\n\n
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Collaboration<\/h2>\n<\/div>\n\n\n\n
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Our collaboration with CBLOOM allowed us to efficiently manage Dr. Sandra McGill’s content and visuals. The agency also contributed to the validation process of the mockups and user experience (UX). It offers digital communication solutions adapted to the needs of businesses.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"The<\/figure>\n\n\n\n
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Result<\/h2>\n<\/div>\n\n\n\n
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The showcase<\/a> website for Dr. Sandra McGill reflects both her expertise and her human approach. It is designed to offer intuitive navigation, highlighting of services and quick access to information. It effectively encourages visitors to make contact.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Redesign Dr. Sandra McGill\u2019s website to improve content structure and SEO. 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