{"id":13188,"date":"2020-03-31T11:40:58","date_gmt":"2020-03-31T15:40:58","guid":{"rendered":"https:\/\/kryzalid.net\/?post_type=project&p=13188"},"modified":"2024-12-13T11:51:35","modified_gmt":"2024-12-13T16:51:35","slug":"grics","status":"publish","type":"project","link":"https:\/\/kryzalid.net\/en\/portfolio\/grics\/","title":{"rendered":"GRICS"},"content":{"rendered":"\n
\"Multiple<\/figure>\n\n\n\n
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Goal<\/h2>\n<\/div>\n\n\n\n
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Conceive a digital strategy including a competitive benchmark to understand the challenges of GRICS. Redesign the website to present the company\u2019s offering in a better structured way.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Tablet<\/figure>\n\n\n\n
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Digital strategy<\/h2>\n<\/div>\n\n\n\n
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Our digital strategy<\/a> started with a comprehensive analysis of statistics and trends. The competitive benchmark helped to identify opportunities. One of the priorities was the restructuring of the product offering and services. We categorized and defined them clearly.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Desktop<\/figure>\n\n\n\n
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User experience<\/h2>\n<\/div>\n\n\n\n
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The products are grouped into four large families developed by the client. Each product family is associated with a color. We have also gathered all the products in a single filterable list. It is useful for those less familiar with GRICS products. Each of the products has a dedicated page that displays its advantages. This improved ergonomic work highlights the client’s offer.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Presentation<\/figure>\n\n\n\n
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Result<\/h2>\n<\/div>\n\n\n\n
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The new GRICS website offers a better understanding of the product range. In addition, the services offered by the company are better structured and identified in the navigation bar. Designed with WordPress<\/a>, the platform allows for flexible content management adapted to the customer’s needs.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Design a digital strategy including a competitive benchmark to understand the challenges of GRICS. 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