{"id":13230,"date":"2020-10-28T08:17:43","date_gmt":"2020-10-28T12:17:43","guid":{"rendered":"https:\/\/kryzalid.net\/?post_type=project&p=13230"},"modified":"2024-12-12T17:33:24","modified_gmt":"2024-12-12T22:33:24","slug":"detail-formation","status":"publish","type":"project","link":"https:\/\/kryzalid.net\/en\/portfolio\/detail-formation\/","title":{"rendered":"D\u00e9tail Formation"},"content":{"rendered":"\n
\"D\u00e9tail<\/figure>\n\n\n\n
\n
\n

Goal<\/h2>\n<\/div>\n\n\n\n
\n

Position D\u00e9tail Formation as an industry leader. Rethink it’s strategic approach to branding and the website. Professionalize the appearance of the offer to inspire confidence. Facilitate access to communication channels in order to ensure the continuity of its development and prosperity.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Training<\/figure>\n\n\n\n
\n
\n

Digital strategy<\/h2>\n<\/div>\n\n\n\n
\n

D\u00e9tail Formation wanted to reposition the company to stand out from the competition. We developed a competitive study<\/a>. It served to propel the company to the forefront of the training sector in Quebec. Our team prepared a game plan involving branding and a website redesign.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Graphic<\/figure>\n\n\n\n
\n
\n

Branding<\/h2>\n<\/div>\n\n\n\n
\n

We updated the logo by integrating the initials DF into a distinctive symbol. We then designed a visual identity<\/a> to support the company’s services with a professional image. It is composed of a vibrant color palette and a strong font. It is used on communication elements.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Services<\/figure>\n\n\n\n
\n
\n

User experience<\/h2>\n<\/div>\n\n\n\n
\n

We first sorted the information to develop clear navigation. It offers a pleasant and intuitive experience to users. The organization of page templates makes the offer more understandable. We promote the retention of prospects and customers. In addition, we facilitate access to communications to better bridge the gap between users and the company.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Corporate<\/figure>\n\n\n\n
\n
\n

Result<\/h2>\n<\/div>\n\n\n\n
\n

The website<\/a> projects a modern and professional image. Its services are highlighted. The training courses are displayed in an easy-to-consult list. We have improved the detail page of each training course. Built with WordPress, it offers the client all the latitude to update their training courses. They can make changes quickly and easily.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Rethink D\u00e9tail Formation\u2019s strategic approach to branding and the website. Position the company as an industry leader. Professionalize the appearance of the offer to inspire confidence. Facilitate access to communication channels in order to ensure the continuity of its development and prosperity.<\/p>\n","protected":false},"featured_media":13214,"template":"","sector":[1204,1200],"project_tag":[1213,1218,1208,1206],"class_list":["post-13230","project","type-project","status-publish","has-post-thumbnail","hentry","sector-education-en","sector-private","project_tag-branding","project_tag-digital-strategy","project_tag-ux-ui-design","project_tag-website-design"],"acf":[],"yoast_head":"\nD\u00e9tail Formation | Kryzalid<\/title>\n<meta name=\"description\" content=\"Digital strategy including a competition audit, creation of a new brand image and a website for D\u00e9tail Formation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kryzalid.net\/en\/portfolio\/detail-formation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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