{"id":13303,"date":"2020-11-24T07:42:26","date_gmt":"2020-11-24T12:42:26","guid":{"rendered":"https:\/\/kryzalid.net\/?post_type=project&p=13303"},"modified":"2024-12-12T17:32:44","modified_gmt":"2024-12-12T22:32:44","slug":"cambli","status":"publish","type":"project","link":"https:\/\/kryzalid.net\/en\/portfolio\/cambli\/","title":{"rendered":"Cambli"},"content":{"rendered":"\n
\"Two<\/figure>\n\n\n\n
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Goal<\/h2>\n<\/div>\n\n\n\n
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Design a website for Cambli that highlights it’s new brand image. Promote the vehicles offered by the company in the areas of public, civil and private security.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Mobile<\/figure>\n\n\n\n
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Visual identity<\/h2>\n<\/div>\n\n\n\n
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The branding and copywriting are done by Bunka<\/a>. They inspired our team for the visual identity<\/a> on the website. One of the particularities is the use of blue lines. They link the brand elements. We used them on the website to attract the eye. They guide the user to important information and make the pages dynamic.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"The<\/figure>\n\n\n\n
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User experience<\/h2>\n<\/div>\n\n\n\n
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Vehicles are divided by type into broad categories. Each vehicle has a detailed specification sheet. The photography is black and white. A form on each page allows users to contact the sales team to find out more about customisation options. The News, Technical Support and Careers sections complete the information.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"One<\/figure>\n\n\n\n
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Result<\/h2>\n<\/div>\n\n\n\n
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The website reflects Cambli’s image. It is modern, dynamic and personalised. The interface design optimally supports the content. A deconstructed graphic grid breaks down the information. It makes it easier to digest. Photography predominates. Forms make it easy to take your requirements. The content structure and design offer an optimal user experience and rapid user conversion.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Design a website for Cambli that highlights it’s new brand image. 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