{"id":13334,"date":"2020-12-10T17:21:27","date_gmt":"2020-12-10T22:21:27","guid":{"rendered":"https:\/\/kryzalid.net\/?post_type=project&p=13334"},"modified":"2024-12-12T17:32:25","modified_gmt":"2024-12-12T22:32:25","slug":"nutrience","status":"publish","type":"project","link":"https:\/\/kryzalid.net\/en\/portfolio\/nutrience\/","title":{"rendered":"Nutrience"},"content":{"rendered":"\n
\"Homepage<\/figure>\n\n\n\n
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Goal<\/h2>\n<\/div>\n\n\n\n
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Develop a digital strategy to understand the competitive market. Then proceed with the redesign of the Hagen Nutrience brand website.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"A<\/figure>\n\n\n\n
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Digital strategy<\/h2>\n<\/div>\n\n\n\n
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We first carry out a digital strategy<\/a> including a comparative benchmark. This\u00a0work allows us to clearly identify the competitive market and business opportunities. The results guide our choices in the redesign of the\u00a0site.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Two<\/figure>\n\n\n\n
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User experience<\/h2>\n<\/div>\n\n\n\n
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A reorganisation of the tree structure has made it possible to better structure the offer. We have grouped under Community the blog, competitions and promotions, the loyalty program and the social involvement of the brand. Product filters allow users to sort between ranges, types of food, age or condition of the animal.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Nutrience<\/figure>\n\n\n\n
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Visual identity<\/h2>\n<\/div>\n\n\n\n
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The design is contemporary, with a judicious use of white for an airy and fresh look. The layouts are dynamic and inviting. Pops of color are relative to the product lines. Photography is very present throughout the website. It showcases the work of a local photographer. The font is round and assertive. It is used in both solid and outline versions to add visual interest.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Le<\/figure>\n\n\n\n
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Result<\/h2>\n<\/div>\n\n\n\n
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Nutrience’s website offers all the pleasure of having a pet. It offers lively and dynamic layouts. A viewer on the home page broadcasts messages to users. The food calculator helps determine the amount of food needed according to age, activity level, etc. The locator makes it easy to find a store near you. Online retailers are also available.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Develop a digital strategy to understand the competitive market. 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