{"id":13521,"date":"2021-10-21T14:31:03","date_gmt":"2021-10-21T18:31:03","guid":{"rendered":"https:\/\/kryzalid.net\/?post_type=project&p=13521"},"modified":"2024-12-12T17:30:46","modified_gmt":"2024-12-12T22:30:46","slug":"living-world-green","status":"publish","type":"project","link":"https:\/\/kryzalid.net\/en\/portfolio\/living-world-green\/","title":{"rendered":"Living World Green"},"content":{"rendered":"\n
\"Home<\/figure>\n\n\n\n
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Goal<\/h2>\n<\/div>\n\n\n\n
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Develop a digital strategy<\/a> including a competitive benchmark. Create a new standalone website for the Living World Green brand, which was previously paired with Hagen\u2019s<\/a> corporate website.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Two<\/figure>\n\n\n\n
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User experience<\/h2>\n<\/div>\n\n\n\n
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We have identified the competitive market with our digital strategy. The new website<\/a> has thus benefited from new business opportunities. We have restructured the tree structure. The Community<\/em> menu brings together the blog, videos, contests and promotions. Filters accompany the product catalog. They allow users to sort between types of animals and product categories.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Product<\/figure>\n\n\n\n
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Visual identity<\/h2>\n<\/div>\n\n\n\n
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The design<\/a> features warm colors of greens, beiges, and oranges. The layouts are inviting, with natural fonts and textured backgrounds. The photography highlights the small animals in their environment, creating an immediate connection with customers.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"The<\/figure>\n\n\n\n
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Result<\/h2>\n<\/div>\n\n\n\n
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This new website for Living World Green is user-friendly and fun. It allows the marketing team to update its content quickly. A homepage slider presents the brand’s mission. It can also be used to highlight important information. A locator makes it easy to find retailers. The site offers diverse and interesting content for small pet owners.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Develop a digital strategy including a competitive benchmark. Create a new standalone website for the Living World Green brand, which was previously paired with Hagen\u2019s corporate website.<\/p>\n","protected":false},"featured_media":13496,"template":"","sector":[1195,1200],"project_tag":[1218,1208,1206],"class_list":["post-13521","project","type-project","status-publish","has-post-thumbnail","hentry","sector-food","sector-private","project_tag-digital-strategy","project_tag-ux-ui-design","project_tag-website-design"],"acf":[],"yoast_head":"\nLiving World Green | Kryzalid<\/title>\n<meta name=\"description\" content=\"Kryzalid has carried out a digital strategy and the design of a new website for the Living World Green brand, from the Hagen Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kryzalid.net\/en\/portfolio\/living-world-green\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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