{"id":13652,"date":"2021-11-23T14:03:51","date_gmt":"2021-11-23T19:03:51","guid":{"rendered":"https:\/\/kryzalid.net\/?post_type=project&p=13652"},"modified":"2024-12-12T17:30:30","modified_gmt":"2024-12-12T22:30:30","slug":"lesters","status":"publish","type":"project","link":"https:\/\/kryzalid.net\/en\/portfolio\/lesters\/","title":{"rendered":"Lesters"},"content":{"rendered":"\n
\"Lesters'<\/figure>\n\n\n\n
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Goal<\/h2>\n<\/div>\n\n\n\n
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Create a strong visual identity for the new Lesters website. Develop a new look for the food truck. Design promotional material for the contest associating Lesters with the best snack bars in\u00a0Quebec.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Lesters'<\/figure>\n\n\n\n
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Visual identity<\/h2>\n<\/div>\n\n\n\n
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Our team created an engaging visual identity<\/a> to enhance the information found on the new website. In addition to Lesters’ red and blue colouring, the yellow accentuates playful elements such as the mustard line. We applied the new visual identity to various promotional elements that create a strong association of the brand with the world of snack bars.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Snack<\/figure>\n\n\n\n
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Web design<\/h2>\n<\/div>\n\n\n\n
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Designed with WordPress, the site<\/a> features intuitive product categories. It also features mouth-watering recipes. Clever meshing between pages links recipes to products. The employee section highlights the passion of the people who make up the Lesters family. Video testimonials accompany this page.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Contest<\/figure>\n\n\n\n
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What’s new<\/h2>\n<\/div>\n\n\n\n
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Thanks to a locator<\/a>, the new Snack Bar section lets you discover the best places near you. The Contest section lets Quebecers vote for their favorite snack each year. To promote the contest, we created a poster with the same visual identity. We also created web banners to promote the contest online.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Lesters'<\/figure>\n\n\n\n
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Food truck<\/h2>\n<\/div>\n\n\n\n
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In addition to the website, our team redesigned the look of the Food Truck that promotes the brand on the roads of Quebec during the summer months. The look is a nod to the snack bars of yesteryear, with graphic elements reminiscent of the awnings and doilies so familiar to\u00a0us\u00a0all.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Lesters'<\/figure>\n","protected":false},"excerpt":{"rendered":"

Goal Create a strong visual identity for the new Lesters website. Develop a new look for the food truck. Design promotional material for the contest associating Lesters with the best snack bars in\u00a0Quebec. Visual identity Our team created an engaging visual identity to enhance the information found on the new website. In addition to Lesters’ […]<\/p>\n","protected":false},"featured_media":13632,"template":"","sector":[1195,1200],"project_tag":[1208,1211,1206],"class_list":["post-13652","project","type-project","status-publish","has-post-thumbnail","hentry","sector-food","sector-private","project_tag-ux-ui-design","project_tag-visual-identity","project_tag-website-design"],"acf":[],"yoast_head":"\nLesters | Kryzalid<\/title>\n<meta name=\"description\" content=\"Create a strong visual identity for Lesters for the new website, a new look for the Food truck and promotional material.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kryzalid.net\/en\/portfolio\/lesters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesters | Kryzalid\" \/>\n<meta property=\"og:description\" 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