{"id":13878,"date":"2024-05-07T21:56:00","date_gmt":"2024-05-08T01:56:00","guid":{"rendered":"https:\/\/kryzalid.net\/?post_type=project&#038;p=13878"},"modified":"2024-12-02T18:19:29","modified_gmt":"2024-12-02T23:19:29","slug":"via-prevention","status":"publish","type":"project","link":"https:\/\/kryzalid.net\/en\/portfolio\/via-prevention\/","title":{"rendered":"Via Pr\u00e9vention"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 964 \/ 720;\" width=\"964\" autoplay loop muted src=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via-prevention-01.webm\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-columns title-text-on-column is-layout-flex wp-container-core-columns-is-layout-62f75230 wp-block-columns-is-layout-flex\" style=\"padding-top:10rem;padding-bottom:10rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"margin-top:0\">Goal<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\">Develop a digital strategy for Via Pr\u00e9vention including quantitative and qualitative audits, target group surveys and a competitor benchmark, in order to guide our recommendations for the redesign of its website.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f4ae8b21 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1106\" height=\"1569\" src=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_img1-1.webp\" alt=\"One of the target groups of Via Prevention.\" class=\"wp-image-13686\" srcset=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_img1-1.webp 1106w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_img1-1-211x300.webp 211w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_img1-1-722x1024.webp 722w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_img1-1-768x1090.webp 768w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_img1-1-1083x1536.webp 1083w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1474\" height=\"2092\" src=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_02.webp\" alt=\"Mobile navigation of the website.\" class=\"wp-image-13680\" srcset=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_02.webp 1474w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_02-211x300.webp 211w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_02-721x1024.webp 721w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_02-768x1090.webp 768w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_02-1082x1536.webp 1082w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_02-1443x2048.webp 1443w\" sizes=\"auto, (max-width: 1474px) 100vw, 1474px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2352\" height=\"2560\" src=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_03-scaled.webp\" alt=\"Members of Via Prevention.\" class=\"wp-image-13682\" srcset=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_03-scaled.webp 2352w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_03-276x300.webp 276w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_03-941x1024.webp 941w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_03-768x836.webp 768w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_03-1411x1536.webp 1411w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_03-1881x2048.webp 1881w\" sizes=\"auto, (max-width: 2352px) 100vw, 2352px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns title-text-on-column is-layout-flex wp-container-core-columns-is-layout-62f75230 wp-block-columns-is-layout-flex\" style=\"padding-top:10rem;padding-bottom:10rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"margin-top:0\">Digital strategy<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\">The <a href=\"https:\/\/kryzalid.net\/en\/digital-strategy-agency\/\">digital str<\/a><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">a<\/a><a href=\"https:\/\/kryzalid.net\/en\/digital-strategy-agency\/\">tegy<\/a> began with an in-depth positioning analysis. This included a quantitative audit using tools such as <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>, <a href=\"https:\/\/www.woorank.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WooRank<\/a> and PageSpeed <a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noreferrer noopener\">Insights<\/a>. The qualitative audit focused on the site&#8217;s navigation, design, structure, content and functionality. We also assessed the site&#8217;s competitive positioning and unique selling propositions. A survey of target groups gathered their perceptions and needs.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2250\" height=\"2235\" src=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_04.webp\" alt=\"The 12 themes found on the Via Pr\u00e9vention website.\" class=\"wp-image-13688\" srcset=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_04.webp 2250w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_04-300x298.webp 300w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_04-1024x1017.webp 1024w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_04-150x150.webp 150w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_04-768x763.webp 768w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_04-1536x1526.webp 1536w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_04-2048x2034.webp 2048w\" sizes=\"auto, (max-width: 2250px) 100vw, 2250px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2250\" height=\"1503\" src=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_05.webp\" alt=\"Displaying two themes found on the website.\" class=\"wp-image-13690\" srcset=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_05.webp 2250w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_05-300x200.webp 300w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_05-1024x684.webp 1024w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_05-768x513.webp 768w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_05-1536x1026.webp 1536w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_05-2048x1368.webp 2048w\" sizes=\"auto, (max-width: 2250px) 100vw, 2250px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns title-text-on-column is-layout-flex wp-container-core-columns-is-layout-62f75230 wp-block-columns-is-layout-flex\" style=\"padding-top:10rem;padding-bottom:10rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"margin-top:0\">Recommendations<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\">Next, we formulated specific recommendations for the website redesign, taking into account the notable characteristics observed in competitors. Among these, we grouped all the tools into a single list, organized with filters by themes and formats such as articles, podcasts, documents, trainings, quizzes and videos, to centralize the information and facilitate user searches.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1979\" height=\"2560\" src=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_06-scaled.webp\" alt=\"The new filterable tools section of the Via Prevention website.\" class=\"wp-image-13692\" srcset=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_06-scaled.webp 1979w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_06-232x300.webp 232w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_06-792x1024.webp 792w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_06-768x993.webp 768w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_06-1188x1536.webp 1188w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_06-1584x2048.webp 1584w\" sizes=\"auto, (max-width: 1979px) 100vw, 1979px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns title-text-on-column is-layout-flex wp-container-core-columns-is-layout-62f75230 wp-block-columns-is-layout-flex\" style=\"padding-top:10rem;padding-bottom:10rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"margin-top:0\">Administration<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\">The <a href=\"https:\/\/kryzalid.net\/en\/wordpress-woocommerce-laravel-shopify-agency\/\">WordPress<\/a> platform allows for complete user management, including their roles and rights. The site also integrates a search tool and online forms via GravityForm. Finally, the site complies with best practices in web development. It meets security and confidentiality standards.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1996\" height=\"2560\" src=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_07-scaled.webp\" alt=\"The Laws and Regulations section of the website.\" class=\"wp-image-13694\" srcset=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_07-scaled.webp 1996w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_07-234x300.webp 234w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_07-798x1024.webp 798w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_07-768x985.webp 768w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_07-1198x1536.webp 1198w, https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/05\/via_prevention_07-1597x2048.webp 1597w\" sizes=\"auto, (max-width: 1996px) 100vw, 1996px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns title-text-on-column is-layout-flex wp-container-core-columns-is-layout-62f75230 wp-block-columns-is-layout-flex\" style=\"padding-top:10rem;padding-bottom:10rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"margin-top:0\">Result<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size wp-block-paragraph\">The new Via Pr\u00e9vention <a href=\"https:\/\/kryzalid.net\/en\/custom-website-design-services\/\">site<\/a> offers flexible management of the tree structure and menus. It allows for smooth navigation and unlimited creation of content categories. The new pages have been designed with a varied selection of templates, allowing for customization of presentations. The publication flow is managed by the PublishPress module. Content editing is facilitated by the WordPress Gutenberg editor.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Goal Develop a digital strategy for Via Pr\u00e9vention including quantitative and qualitative audits, target group surveys and a competitor benchmark, in order to guide our recommendations for the redesign of its website. Digital strategy The digital strategy began with an in-depth positioning analysis. This included a quantitative audit using tools such as Google Analytics, WooRank [&hellip;]<\/p>\n","protected":false},"featured_media":13697,"template":"","sector":[1202,1201,1203],"project_tag":[1218,1208,1206],"class_list":["post-13878","project","type-project","status-publish","has-post-thumbnail","hentry","sector-healthcare","sector-public-en","sector-transport-en","project_tag-digital-strategy","project_tag-ux-ui-design","project_tag-website-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Via Pr\u00e9vention | Kryzalid<\/title>\n<meta name=\"description\" content=\"Develop a digital strategy (audit, surveys and competitor benchmarking) and redesign the Via Pr\u00e9vention website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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