{"id":14545,"date":"2022-02-07T09:35:23","date_gmt":"2022-02-07T14:35:23","guid":{"rendered":"https:\/\/kryzalid.net\/?post_type=project&p=14545"},"modified":"2024-12-13T12:53:21","modified_gmt":"2024-12-13T17:53:21","slug":"mobilizing-justice","status":"publish","type":"project","link":"https:\/\/kryzalid.net\/en\/portfolio\/mobilizing-justice\/","title":{"rendered":"Mobilizing Justice"},"content":{"rendered":"\n
\"Mobilizing<\/figure>\n\n\n\n
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Goal<\/h2>\n<\/div>\n\n\n\n
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Create a brand identity<\/a> and redesign the website for Mobilizing Justice. Highlight its mission and working groups, all supported by an easy-to-use WordPress content management system.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Working<\/figure>\n\n\n\n
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Branding<\/h2>\n<\/div>\n\n\n\n
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The vision of transportation equity of Mobilizing Justice is embodied in a structured logo. A single line represents both individual journeys and the path toward resolving current inequalities. The violet-blue color symbolizes intelligence, trust, and safety. Turquoise conveys evolution and transformation. Lastly, the plum color evokes inner strength, joy, and confidence. Together, these colors reflect the coalition’s mission and objectives.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Mobilizing<\/figure>\n\n\n\n
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User experience<\/h2>\n<\/div>\n\n\n\n
\n



The website redesign began with the homepage, focusing on enhancing the user experience. It was essential to clarify the coalition’s role with a compelling tagline. Three content blocks summarize the organization’s mission. The working groups, central to the mandate, are also introduced. Entry points provide access to various content, including events, news, blog articles, and documentation.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Website<\/figure>\n\n\n\n
\"Insights<\/figure>\n\n\n\n
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Result<\/h2>\n<\/div>\n\n\n\n
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The new website now features a strong visual identity, reinforcing the pan-Canadian positioning of the research partnership. Each section of the website offers an enhanced user experience with better-structured content and internal linking, enabling seamless navigation between pages.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Goal Create a brand identity and redesign the website for Mobilizing Justice. Highlight its mission and working groups, all supported by an easy-to-use WordPress content management system. Branding The vision of transportation equity of Mobilizing Justice is embodied in a structured logo. A single line represents both individual journeys and the path toward resolving current […]<\/p>\n","protected":false},"featured_media":14397,"template":"","sector":[1201,1203],"project_tag":[1213,1212,1208,1206],"class_list":["post-14545","project","type-project","status-publish","has-post-thumbnail","hentry","sector-public-en","sector-transport-en","project_tag-branding","project_tag-illustration-en","project_tag-ux-ui-design","project_tag-website-design"],"acf":[],"yoast_head":"\nMobilizing Justice | Kryzalid<\/title>\n<meta name=\"description\" content=\"Redesign the corporate image and website of Mobilizing Justice to highlight its mission and working groups.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kryzalid.net\/en\/portfolio\/mobilizing-justice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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