{"id":14569,"date":"2024-01-15T17:21:44","date_gmt":"2024-01-15T22:21:44","guid":{"rendered":"https:\/\/kryzalid.net\/?post_type=project&p=14569"},"modified":"2024-12-16T10:23:36","modified_gmt":"2024-12-16T15:23:36","slug":"station-sme","status":"publish","type":"project","link":"https:\/\/kryzalid.net\/en\/portfolio\/station-sme\/","title":{"rendered":"Station SME"},"content":{"rendered":"\n
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Goal<\/h2>\n<\/div>\n\n\n\n
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Develop a strategy that includes a naming process leading to the creation of a visual identity and a website offering useful resources to support the mental health of students in CEGEPs, colleges, and universities.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Strategic phase<\/h2>\n<\/div>\n\n\n\n
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In an initial strategic phase, our team supported ISM\u00c9 in defining a new brand. An audit allowed us to analyze the competitive landscape and provide recommendations. The chosen name for the initiative, Station SME, is the result of a naming process.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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 Branding<\/h2>\n<\/div>\n\n\n\n
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The new visual identity<\/a> includes a logo and a standards guide, to clearly define the new brand image. The bright color palette is accompanied by playful graphic elements, to lighten an often serious subject and put the user in a positive frame of mind.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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 UX\/UI design<\/h2>\n<\/div>\n\n\n\n
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During the ergonomic design phase, our UX designer refined the site\u2019s structure and wireframes to address the needs of various personas. We then added the graphic layer to the mockups to bring the visual identity to life.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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 Result<\/h2>\n<\/div>\n\n\n\n
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The new Station SME website is built with WordPress. An SEO audit guided our team in structuring URLs, tags, and structured data. User testing was conducted to assess the performance of the new platform. The administration interface allows full management of users, their roles, and access rights. The website meets web accessibility standards and complies with Law 25. Our partner Syspark<\/a> hosts the website.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Goal Develop a strategy that includes a naming process leading to the creation of a visual identity and a website offering useful resources to support the mental health of students in CEGEPs, colleges, and universities. Strategic phase In an initial strategic phase, our team supported ISM\u00c9 in defining a new brand. An audit allowed us […]<\/p>\n","protected":false},"featured_media":14496,"template":"","sector":[1204,1202,1201],"project_tag":[1213,1208,1206],"class_list":["post-14569","project","type-project","status-publish","has-post-thumbnail","hentry","sector-education-en","sector-healthcare","sector-public-en","project_tag-branding","project_tag-ux-ui-design","project_tag-website-design"],"acf":[],"yoast_head":"\nStation SME | Kryzalid<\/title>\n<meta name=\"description\" content=\"Station SME: digital strategy leading to branding and website creation for a student mental health initiative by ISM\u00c9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kryzalid.net\/en\/portfolio\/station-sme\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Station SME | Kryzalid\" \/>\n<meta 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