{"id":15174,"date":"2025-04-23T16:01:54","date_gmt":"2025-04-23T20:01:54","guid":{"rendered":"https:\/\/kryzalid.net\/?post_type=project&p=15174"},"modified":"2026-06-29T14:09:35","modified_gmt":"2026-06-29T18:09:35","slug":"fraser-gauthier","status":"publish","type":"project","link":"https:\/\/kryzalid.net\/en\/portfolio\/fraser-gauthier\/","title":{"rendered":"Fraser & Gauthier"},"content":{"rendered":"\n
\"Pages<\/figure>\n\n\n\n
\n
\n

Goal<\/h2>\n<\/div>\n\n\n\n
\n

Fraser & Gauthier aimed to rethink its digital presence with a conversion-focused website that reflects its know-how and attracts new clients. The goal was to structure content strategically to meet the expectations of various target audiences. The platform<\/a> highlights the company\u2019s unique strengths through clearly presented value propositions.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"Projets<\/figure>\n<\/div>\n\n\n\n
\n
\"Projets<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n
\n

UX design<\/h2>\n<\/div>\n\n\n\n
\n

The user experience<\/a> was designed around two main service areas: new construction and renovation, each subdivided into three customer types: multi-unit residential, commercial, and social organizations. Each page outlines the specific services available for these sectors, guiding visitors efficiently. The site also features dedicated sections for project showcases, careers, and company information.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Header<\/figure>\n\n\n\n
\n
\n

UI design<\/h2>\n<\/div>\n\n\n\n
\n

The website builds on the visual identity<\/a> previously created by Kryzalid, with a clean, confident design approach. The bold typography, blue and charcoal gray palette, and immersive imagery create a modern and credible online presence. Photos of completed construction and renovation projects emphasize the company\u2019s commitment to quality.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n
\n

Development<\/h2>\n<\/div>\n\n\n\n
\n

Built on WordPress<\/a>, the site is fully responsive and offers a seamless experience across all devices. A simple structure ensures easy navigation, while contact and career forms\u2014optimized with the Yoast tool\u2014allow for efficient lead management. The intuitive admin interface enables Fraser & Gauthier\u2019s team to update content independently.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\n
\n

Result<\/h2>\n<\/div>\n\n\n\n
\n

Supported by a content strategy<\/a> and full SEO optimization, the new Fraser & Gauthier website is a powerful tool for visibility and conversion. Beyond improved search performance, the redesign successfully aligns the company\u2019s digital presence with its expertise, core values, and forward-thinking vision for the future.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Goal Fraser & Gauthier aimed to rethink its digital presence with a conversion-focused website that reflects its know-how and attracts new clients. The goal was to structure content strategically to meet the expectations of various target audiences. The platform highlights the company\u2019s unique strengths through clearly presented value propositions. UX design The user experience was […]<\/p>\n","protected":false},"featured_media":15150,"template":"","sector":[1377],"project_tag":[1223,1208,1211,1206],"class_list":["post-15174","project","type-project","status-publish","has-post-thumbnail","hentry","sector-construction","project_tag-copywriting","project_tag-ux-ui-design","project_tag-visual-identity","project_tag-website-design"],"acf":[],"yoast_head":"\nFraser & Gauthier | Kryzalid<\/title>\n<meta name=\"description\" content=\"Discover the new website of Fraser & Gauthier: a structured showcase to showcase their expertise in turnkey construction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kryzalid.net\/en\/portfolio\/fraser-gauthier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fraser & Gauthier | Kryzalid\" \/>\n<meta property=\"og:description\" content=\"Discover the new website of Fraser & Gauthier: a structured showcase to showcase their expertise in turnkey construction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kryzalid.net\/en\/portfolio\/fraser-gauthier\/\" \/>\n<meta property=\"og:site_name\" content=\"Kryzalid\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kryzalid.net\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T18:09:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kryzalid.net\/wp-content\/uploads\/2025\/04\/FraserGauthier-01-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/portfolio\\\/fraser-gauthier\\\/\",\"url\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/portfolio\\\/fraser-gauthier\\\/\",\"name\":\"Fraser & Gauthier | Kryzalid\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/portfolio\\\/fraser-gauthier\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/portfolio\\\/fraser-gauthier\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kryzalid.net\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/FraserGauthier-01-1.webp\",\"datePublished\":\"2025-04-23T20:01:54+00:00\",\"dateModified\":\"2026-06-29T18:09:35+00:00\",\"description\":\"Discover the new website of Fraser & Gauthier: a structured showcase to showcase their expertise in turnkey construction.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/portfolio\\\/fraser-gauthier\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kryzalid.net\\\/en\\\/portfolio\\\/fraser-gauthier\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/portfolio\\\/fraser-gauthier\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kryzalid.net\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/FraserGauthier-01-1.webp\",\"contentUrl\":\"https:\\\/\\\/kryzalid.net\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/FraserGauthier-01-1.webp\",\"width\":2400,\"height\":1350,\"caption\":\"Fraser & Gauthier\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/portfolio\\\/fraser-gauthier\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fraser & Gauthier\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/\",\"name\":\"Kryzalid\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/#organization\",\"name\":\"Kryzalid\",\"alternateName\":\"Agence web \u00e0 Montr\u00e9al\",\"url\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kryzalid.net\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/k-logo.png\",\"contentUrl\":\"https:\\\/\\\/kryzalid.net\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/k-logo.png\",\"width\":240,\"height\":240,\"caption\":\"Kryzalid\"},\"image\":{\"@id\":\"https:\\\/\\\/kryzalid.net\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/kryzalid.net\",\"https:\\\/\\\/www.instagram.com\\\/kryzagram\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/kryzalid-agence\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fraser & Gauthier | Kryzalid","description":"Discover the new website of Fraser & Gauthier: a structured showcase to showcase their expertise in turnkey construction.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kryzalid.net\/en\/portfolio\/fraser-gauthier\/","og_locale":"en_US","og_type":"article","og_title":"Fraser & Gauthier | Kryzalid","og_description":"Discover the new website of Fraser & Gauthier: a structured showcase to showcase their expertise in turnkey construction.","og_url":"https:\/\/kryzalid.net\/en\/portfolio\/fraser-gauthier\/","og_site_name":"Kryzalid","article_publisher":"https:\/\/www.facebook.com\/kryzalid.net","article_modified_time":"2026-06-29T18:09:35+00:00","og_image":[{"width":2400,"height":1350,"url":"https:\/\/kryzalid.net\/wp-content\/uploads\/2025\/04\/FraserGauthier-01-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kryzalid.net\/en\/portfolio\/fraser-gauthier\/","url":"https:\/\/kryzalid.net\/en\/portfolio\/fraser-gauthier\/","name":"Fraser & Gauthier | Kryzalid","isPartOf":{"@id":"https:\/\/kryzalid.net\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kryzalid.net\/en\/portfolio\/fraser-gauthier\/#primaryimage"},"image":{"@id":"https:\/\/kryzalid.net\/en\/portfolio\/fraser-gauthier\/#primaryimage"},"thumbnailUrl":"https:\/\/kryzalid.net\/wp-content\/uploads\/2025\/04\/FraserGauthier-01-1.webp","datePublished":"2025-04-23T20:01:54+00:00","dateModified":"2026-06-29T18:09:35+00:00","description":"Discover the new website of Fraser & Gauthier: a structured showcase to showcase their expertise in turnkey construction.","breadcrumb":{"@id":"https:\/\/kryzalid.net\/en\/portfolio\/fraser-gauthier\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kryzalid.net\/en\/portfolio\/fraser-gauthier\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kryzalid.net\/en\/portfolio\/fraser-gauthier\/#primaryimage","url":"https:\/\/kryzalid.net\/wp-content\/uploads\/2025\/04\/FraserGauthier-01-1.webp","contentUrl":"https:\/\/kryzalid.net\/wp-content\/uploads\/2025\/04\/FraserGauthier-01-1.webp","width":2400,"height":1350,"caption":"Fraser & Gauthier"},{"@type":"BreadcrumbList","@id":"https:\/\/kryzalid.net\/en\/portfolio\/fraser-gauthier\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/kryzalid.net\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Fraser & Gauthier"}]},{"@type":"WebSite","@id":"https:\/\/kryzalid.net\/en\/#website","url":"https:\/\/kryzalid.net\/en\/","name":"Kryzalid","description":"","publisher":{"@id":"https:\/\/kryzalid.net\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kryzalid.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kryzalid.net\/en\/#organization","name":"Kryzalid","alternateName":"Agence web \u00e0 Montr\u00e9al","url":"https:\/\/kryzalid.net\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kryzalid.net\/en\/#\/schema\/logo\/image\/","url":"https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/12\/k-logo.png","contentUrl":"https:\/\/kryzalid.net\/wp-content\/uploads\/2024\/12\/k-logo.png","width":240,"height":240,"caption":"Kryzalid"},"image":{"@id":"https:\/\/kryzalid.net\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kryzalid.net","https:\/\/www.instagram.com\/kryzagram\/","https:\/\/www.linkedin.com\/company\/kryzalid-agence\/"]}]}},"_links":{"self":[{"href":"https:\/\/kryzalid.net\/en\/wp-json\/wp\/v2\/project\/15174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kryzalid.net\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/kryzalid.net\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kryzalid.net\/en\/wp-json\/wp\/v2\/media\/15150"}],"wp:attachment":[{"href":"https:\/\/kryzalid.net\/en\/wp-json\/wp\/v2\/media?parent=15174"}],"wp:term":[{"taxonomy":"sector","embeddable":true,"href":"https:\/\/kryzalid.net\/en\/wp-json\/wp\/v2\/sector?post=15174"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/kryzalid.net\/en\/wp-json\/wp\/v2\/project_tag?post=15174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}