{"id":16238,"date":"2026-08-14T09:47:13","date_gmt":"2026-08-14T13:47:13","guid":{"rendered":"https:\/\/kryzalid.net\/?post_type=project&p=16238"},"modified":"2026-08-14T10:13:16","modified_gmt":"2026-08-14T14:13:16","slug":"jardins-mirabel","status":"publish","type":"project","link":"https:\/\/kryzalid.net\/en\/portfolio\/jardins-mirabel\/","title":{"rendered":"Jardins Mirabel"},"content":{"rendered":"\n
\"Bright<\/figure>\n\n\n\n
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Objective<\/h2>\n<\/div>\n\n\n\n
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The mandate was to create a distinctive brand identity for Jardins Mirabel and extend it into a simple, cohesive digital presence. In a particularly active real estate market, the goal was to help the development stand out through a visual world that felt more elegant, inviting and evocative than the codes typically associated with rental properties.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Jardins<\/figure>\n\n\n\n
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Logo<\/h2>\n<\/div>\n\n\n\n
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The identity is built around a refined symbol combining several ideas: the Jardins Mirabel initials, a leaf and a flower. Its geometric construction creates a signature that feels both organic and structured, echoing the connection between nature and modernity that defines the development.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Construction<\/figure>\n\n\n\n
\"Jardins<\/figure>\n\n\n\n
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Visual identity<\/h2>\n<\/div>\n\n\n\n
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The deep green and cream colour palette creates a calm, sophisticated atmosphere. Pairing a serif typeface with a contemporary sans serif completes a visual language that is understated, welcoming and timeless. Curves derived from the symbol also become a distinctive graphic element, structuring the compositions and ensuring brand consistency across every touchpoint.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Typography,<\/figure>\n\n\n\n
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\"White<\/figure>\n<\/div>\n\n\n\n
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\"Green<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Digital presence<\/h2>\n<\/div>\n\n\n\n
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The Webflow website was designed as a natural extension of the brand identity. Our team also handled the copywriting, presenting the development, its units and its surroundings through clear, engaging language tailored to its target audience.<\/p>\n<\/div>\n<\/div>\n\n\n\n