INTERACT


Goal
Redesign the INTERACT website. The primary objective is to share information about the research program. It should also serve as a central resource to direct users to other communication and research platforms.

UX design
INTERACT called on our agency to restructure the content. We reworked the tree structure and guided the client with the reorganization of pages and content. We distributed them according to the needs of different types of visitors. The information relating to each city participating in the search is clear and structured. All stakeholders are associated with each one.

UI design
We kept the original logo as well as the blue and green colors. They were adjusted for use on screen. We also found a modern way to arrange the colors in the form of large blocks. This makes them much more impactful. The white background plays an important role in making the layouts breathe. A subtle texture of small superimposed blocks dresses the background in order to add depth to the whole.

Result
We created a fresh and modern visual identity for INTERACT, without revising the brand image. The website is designed with WordPress, so the information can be updated easily. The platform clearly presents the programs, tools, work and data summaries. Playful illustrations designed by our team humanize the project.