Zoë 

Goal

Develop a digital strategy to understand the competitive market and identify opportunities. Then proceed with the redesign of the Zoë de Hagen brand website.

User experience

The digital strategy raised opportunities that guided our choices when redesigning the website. Our UX designer reviewed the tree structure and content structure. She valued the community spirit. The product catalog is divided between dogs and cats. Filters allow you to sort between product categories.

Visual identity

The design is modern and features dynamic layouts with distinctive colors. The photography features adorable images of dogs and cats. Food photos showcase the freshness of the ingredients. The font used is cheerful and approachable. Playful graphic elements add to the dynamic nature of the layouts.

Result

Zoë’s new website helps create more engagement with its users. To achieve this, we have improved the content of the product sheets. A Community section offers articles and games. A newsletter subscription is available at the bottom of the page. A viewer on the home page highlights messages to visitors.