Carbon-Neutral Milk Living Laboratory
Goal
Develop a modern, educational, and accessible platform that clearly presents the Carbon-Neutral Milk Living Laboratory’s approach, fields of action, scientific findings, and participating teams. The website needed to accommodate various types of content, offer a smooth navigation experience, and allow the CNMLL team to manage and publish information independently.
Strategic analysis
We began the project with an in-depth UX analysis focused on the needs of the CNMLL, the scientific nature of the content, and the diversity of visitor profiles. The main challenge was to organize a significant amount of technical information into a simple, intuitive, and easily navigable structure. This led to an architecture centered around three key pillars: the approach, the fields of action, and the teams.
Art direction
The site features a soft, bright, and contemporary art direction. A palette of blues, greens, yellows, and oranges evokes nature and collaboration. All illustrations were created by Kryzalid to represent concepts in a simple, cohesive, and visually engaging way. The design emphasizes readability, clarity, and accessibility through generous spacing and modern typography.
Design and features
An intuitive navigation system organizes content around the scientific approach, fields of action, and participating teams while a fixed lateral sub navigation allows users to explore more detailed pages. The clean design, custom-made illustrations and consistent layout ensure a smooth experience throughout the site.
Development
The site is fully built on WordPress using custom modular templates. The structure makes it easy to publish a variety of content formats, and the CNMLL team can manage updates through a simple and flexible interface. Particular attention was given to SEO optimization and accessibility to support the dissemination of scientific results.
Result
The CNMLL now benefits from a distinctive, modern, and highly functional website. The platform highlights the scientific and collaborative work of the initiative while making information accessible to a wide audience. With its combination of custom illustrations, clear architecture, and clean design, the website has become an essential tool for sharing the outcomes of a major project dedicated to advancing carbon neutrality in the dairy sector.
