CSL  Group 

2023

Client

  • CSL Group

Sector

  • Private
  • Transport

Tags

  • Branding
  • Content integration
  • UX/UI design
  • Website design

Expertise

  • WordPress
  • PHP
  • jQuery
  • React

CSL is a world-class provider of complex maritime solutions with a history dating back to 1845. It is the world's largest owner and operator of self-unloading vessels, the third largest cement carrier and a leader in high-efficiency transhipment solutions.

Goal

Transform the CSL Group’s digital experience. Completely redesign the company’s website to simplify navigation and improve the user experience. The new look reinforces CSL’s position as a leader in the global maritime transport sector.

Details of the CSL website home page.
Navigation and menus on the CSL website.

User experience

One of the key aspects of the redesign was to improve the links between the different sections of the site, particularly those dedicated to the services offered and the fleet of ships. We have simplified navigation between the different ship categories, making it easier for users to find specific information.

The company's global fleet.
Filter the CSL vessels.
List of self-unloading ships.
Service page for self-unloading vessels.

Sustainability

The sustainability section reflects CSL’s commitment to responsible and sustainable business practices. This redesigned section provides an overview of the company’s approach to sustainability. It reinforces CSL’s position as a responsible global player.

The Sustainability section of the CSL website.

Result

A video welcomes visitors as soon as they arrive on the new platform. Developed with WordPress, it offers unrivalled management flexibility for regular updates. It is responsive and compliant with Bill 25.

Several layouts for the CSL Group website.

Partnership

Since 2013, Kryzalid has had the privilege of working closely with The CSL Group. Our partnership reached a significant milestone with the complete redesign of the company’s website. It is part of our commitment to support CSL’s leading position in the complex marine solutions sector.