Médialliance 

Goal

Redesign the Médialliance website to energize its visual identity. We simplified the information structure, clarified the content, and enhanced the overall performance of the new web platform.

UX/UI design

An initial phase focused on UX design (user experience) allowed us to structure the content effectively. We simplified navigation between pages through intuitive and well-thought-out internal linking. Our team then carried the agency’s brand identity into the page templates (UI design) and proposed 3D illustrations to highlight the expertise of Médialliance. The result is both clean and dynamic.

Animation

On the homepage, a portion of the agency’s logo is animated with a video, adding vitality and capturing the user’s attention. Thoughtful animations and micro-animations enhance the website’s user-friendliness. The movement is seamless throughout the user journey, providing an elegant and refined scrolling experience that users will enjoy.

Administration

The administration platform is built using the WordPress content management system. The Yoast plugin enhances page SEO, while the Gravity Forms plugin simplifies contact form management. Google Analytics, Google Tag Manager, and Google Search Console are integrated at the time of launch.