Détail Formation


Goal
Position Détail Formation as an industry leader. Rethink it’s strategic approach to branding and the website. Professionalize the appearance of the offer to inspire confidence. Facilitate access to communication channels in order to ensure the continuity of its development and prosperity.

Digital strategy
Détail Formation wanted to reposition the company to stand out from the competition. We developed a competitive study. It served to propel the company to the forefront of the training sector in Quebec. Our team prepared a game plan involving branding and a website redesign.

Branding
We updated the logo by integrating the initials DF into a distinctive symbol. We then designed a visual identity to support the company’s services with a professional image. It is composed of a vibrant color palette and a strong font. It is used on communication elements.

User experience
We first sorted the information to develop clear navigation. It offers a pleasant and intuitive experience to users. The organization of page templates makes the offer more understandable. We promote the retention of prospects and customers. In addition, we facilitate access to communications to better bridge the gap between users and the company.

Result
The website projects a modern and professional image. Its services are highlighted. The training courses are displayed in an easy-to-consult list. We have improved the detail page of each training course. Built with WordPress, it offers the client all the latitude to update their training courses. They can make changes quickly and easily.