GRICS 

2020

Client

  • GRICS

Sector

  • Education
  • Private

Tags

  • Digital strategy
  • UX/UI design
  • Website design

Expertise

  • WordPress
  • PHP
  • MySQL
  • jQuery

GRICS offers customized solutions for administrative and educational management in the education sector. Official supplier of the Quebec public school network and several private institutions, it also serves other companies. Each year, two million Quebecers use its tools to simplify their work and improve productivity.

Multiple mobile views of the GRICS website.

Goal

Conceive a digital strategy including a competitive benchmark to understand the challenges of GRICS. Redesign the website to present the company’s offering in a better structured way.

Tablet view of a product family.

Digital strategy

Our digital strategy started with a comprehensive analysis of statistics and trends. The competitive benchmark helped to identify opportunities. One of the priorities was the restructuring of the product offering and services. We categorized and defined them clearly.

Desktop view of a product family.

User experience

The products are grouped into four large families developed by the client. Each product family is associated with a color. We have also gathered all the products in a single filterable list. It is useful for those less familiar with GRICS products. Each of the products has a dedicated page that displays its advantages. This improved ergonomic work highlights the client’s offer.

Presentation of GRICS.

Result

The new GRICS website offers a better understanding of the product range. In addition, the services offered by the company are better structured and identified in the navigation bar. Designed with WordPress, the platform allows for flexible content management adapted to the customer’s needs.