LLG Conseillers juridiques


Goal
Create a customized brand image and website that enhance the merged firm of LLG Conseillers juridiques and Péladeau & Larivière Notaires. The new identity does not detract from what has already been achieved, and incorporates customized content and photography.


Branding
For this mandate, our priority was to redefine the firm’s brand image. We modernized and simplified the logos of both companies. They position the new joint firm in a contemporary perspective, while respecting its heritage. In fact, the two logos are displayed side by side in the site header. This preserves the recognition acquired in the region of Saint-Constant.

Visual identity
Our team has revisited the color scheme and fonts. The new, contrasting color palette is dominated by navy blue, taupe and white. It gives the visual identity depth, elegance, intelligence and authority. A photo shoot, orchestrated by our partner Moveo Productions, presents the premises and team members.



Result
LLG Conseillers juridiques’ new website enhances the firm’s offering. The team’s different areas of expertise are presented in detail in specific tabs. The “Firm” section clearly explains to clients the merger carried out in 2018. Our team has written all the SEO-optimized content on the new web platform, highlighting the firm’s expanded offering.