Montreal  Children’s  Hospital 

Goal

To design a website for the Montreal Children’s Hospital that improves access to information. The platform facilitates communication with parents and patients, and highlights the contributions of its staff. It offers fluid and accessible navigation.

Strategic analysis

Before redesigning the MCH website, we first analyzed the weak points of the existing site. Launched in 2013 and then adapted for mobile devices in 2018, it was important to determine the necessary improvements. This reflection allowed us to propose optimized navigation during the UX (user experience) design phase. It also includes a dynamic internal search engine.

Artistic direction

The artistic direction is based on the Hospital’s graphic standards while being adapted for the web. Our team has developed a series of bright and colorful illustrations that blend perfectly with the visual identity of the establishment. Through its illustrations, coloring and photographic choices, the site promotes its young patients.

Content migration

Our team advised the HME in the reorganization of the contents. We proceeded with their migration from the old Drupal site to the new WordPress platform. The integration of dynamic digital forms allowed to replace several PDFs. The new structure respects the SEO standards to optimize the referencing. We installed all the analytical tools to follow the performances.