Novalait 

Goal

To modernize the website of Novalait so that it reflects the organization’s evolution and its mission. The previous site had become difficult to navigate and update, and no longer met the client’s needs in terms of structure, clarity, and showcasing research projects. The goal was to create a clear, inspiring, and functional website that highlights the tangible impact of funded research.

UX design

We reimagined the site architecture to better guide users—researchers, partners, producers, and processors—based on their specific needs. Custom templates were designed for research projects, scientific priorities, the researcher network, and the real-world outcomes of research. Each content type was structured consistently to improve readability and make information easier to find.

UI design

The visual interface is clean, modern, and confident. It features large images, distinctive typography, and clear graphic elements such as icons, boxes, and infographics. While based on a new visual identity developed by another agency, the UI design was adapted for the web, with a focus on ergonomics and screen readability.

Development

Built on WordPress, the site features a responsive and flexible layout, ensuring smooth browsing across all devices. A filtering system allows users to easily explore research projects and news. Integration with the Yoast SEO tool enables precise metadata control to optimize organic search performance. Content management is streamlined through an intuitive admin interface.

Result

The new website of Novalait delivers a strong digital identity aligned with its mission and impact. Its inviting design, smooth architecture, and well-structured content strengthen the organization’s credibility with partners and the general public. The site effectively showcases the real-world results of funded research while offering an adaptable and easy-to-maintain platform.