Pragmatic  Health  Ethics  Research  Unit 

2018

Client

  • Pragmatic Health Ethics Research Unit

Sector

  • Healthcare

Tags

  • Branding
  • Logo design
  • UX/UI design
  • Website design

Expertise

  • WordPress
  • Divi
  • Bootstrap
  • jQuery
  • core-js

The Pragmatic Health Ethics Research Unit was founded in 2006. It supports the longest tradition of Canadian activities in bioethics, based at the IRCM since 1976. It is engaged in the development of concepts that promote the development of responses to ethical problems in science, medicine and technology.

The team of the Pragmatic Health Ethics Research Unit.

Goal

Create a logo for the Pragmatic Health Ethics Research Unit that is similar to the IRCM branding. Design a website that preserves the distinct personality of the unit and allows for quick and easy updating.

Mobile view of the Research Unit website.

Branding

Our team designed a visual identity for the research unit. We favored the use of a simple color palette where indigo blue contrasts with white. The new logo displays a symbol that illustrates the research avenues as well as the innovative and collaborative aspect. The brand image harmonizes with that of the IRCM, while having its distinctive personality.

Publications of the Pragmatic Health Ethics Research Unit.

Web design

The website is designed with a powerful CMS and highlights the research projects. It facilitates queries from researchers, students, interns and research staff. It is a powerful tool that is very easy to use for the research group. It introduces the research projects in a structured way. Several useful information can also be consulted.

The Research Unit's projects.

Result

The branding solidifies the strategic position of the Pragmatic Health Ethics Research Unit. The website is easy for the research group to use. It allows them to highlight their research projects and other relevant information.

Other  projects  ⬎