Pragmatic Health Ethics Research Unit


Goal
Create a logo for the Pragmatic Health Ethics Research Unit that is similar to the IRCM branding. Design a website that preserves the distinct personality of the unit and allows for quick and easy updating.

Branding
Our team designed a visual identity for the research unit. We favored the use of a simple color palette where indigo blue contrasts with white. The new logo displays a symbol that illustrates the research avenues as well as the innovative and collaborative aspect. The brand image harmonizes with that of the IRCM, while having its distinctive personality.

Web design
The website is designed with a powerful CMS and highlights the research projects. It facilitates queries from researchers, students, interns and research staff. It is a powerful tool that is very easy to use for the research group. It introduces the research projects in a structured way. Several useful information can also be consulted.

Result
The branding solidifies the strategic position of the Pragmatic Health Ethics Research Unit. The website is easy for the research group to use. It allows them to highlight their research projects and other relevant information.