Communimed


Goal
Strengthen Communimed’s brand image by refreshing its logo. Design a complete stationery and three logos for its programs. Create a new B2B website that presents the offer in a structured way.

Branding
A strategic consultation led to the refresh of the company’s logo and the strengthening of its overall brand image. At the same time, we designed new stationery. A reflection initiated with the precision of business objectives led to an expanded mandate and the development of logos for three programs.

Web design
The B2B site is built around a simplified understanding of the offer. Buttons judiciously placed at the bottom of the page encourage action. They direct prospects to a form with a pre-selected field according to the origin. We use a bright and minimalist color palette to highlight the offer. Our designer has developed icons and illustrations to help with understanding.

Video production
We created an corporate video in French and English to better understand the offer. Our team collaborated with TORQ – Le groupe, under the artistic direction of our creative partner. He also conducted interviews with the client. Our team placed visual content at strategic locations in the video to improve understanding of the message.

Result
We carried out a complete mandate with several communication axes. This in-depth work led to the redefinition of Communimed’s brand image and called upon various specialties and expertise.