Communimed 

2018

Client

  • Communimed

Sector

  • Healthcare
  • Private

Tags

  • Branding
  • UX/UI design
  • Video production
  • Website design

Expertise

  • Materialize CSS
  • GSAP
  • jQuery
  • lit-html
  • lit-element

Communimed specializes in communications in the healthcare sector. It offers the most efficient health information network in Canada, present in more than 2,000 clinics and pharmacies. Thanks to its expertise, it deploys information campaigns through three major programs.

Mobile views of the Communimed website.

Goal

Strengthen Communimed’s brand image by refreshing its logo. Design a complete stationery and three logos for its programs. Create a new B2B website that presents the offer in a structured way.

Tablet views of the website.

Branding

A strategic consultation led to the refresh of the company’s logo and the strengthening of its overall brand image. At the same time, we designed new stationery. A reflection initiated with the precision of business objectives led to an expanded mandate and the development of logos for three programs.

Communimed stationery.

Web design

The B2B site is built around a simplified understanding of the offer. Buttons judiciously placed at the bottom of the page encourage action. They direct prospects to a form with a pre-selected field according to the origin. We use a bright and minimalist color palette to highlight the offer. Our designer has developed icons and illustrations to help with understanding.

Clinics that participate in the company's program.

Video production

We created an corporate video in French and English to better understand the offer. Our team collaborated with TORQ – Le groupe, under the artistic direction of our creative partner. He also conducted interviews with the client. Our team placed visual content at strategic locations in the video to improve understanding of the message.

View the video on the Communimed webpage.

Result

We carried out a complete mandate with several communication axes. This in-depth work led to the redefinition of Communimed’s brand image and called upon various specialties and expertise.