Solyt

2026

Client

Canbec

Sector

Construction

Objective

The mandate consisted of creating a new digital presence to support Solyt’s launch across the Canadian and American markets. The goal was to develop a credible, modern, and scalable platform capable of presenting highly technical products in a clear, inspiring, and accessible way. The website also needed to consolidate a large range of finishes, textures, and surface options in order to simplify product discovery while encouraging users to contact the team or download the product catalog.

Mobile homepage and navigation menu of the Solyt website.

Contemporary building clad with mineral-finish architectural panels.

Mobile and desktop versions of the Solyt website footer.

Visual identity

Although the Solyt logo was provided by the client, our team developed a stronger and more cohesive digital identity. A creative exploration was conducted around typography, proportions, textures, and art direction to better reflect the architectural quality of the products. The result is a clean, contemporary, and confident visual language. Large immersive visuals, restrained layouts, and a minimalist approach place the products at the center of the experience while highlighting the richness of their finishes.

Presentation of Solyt's Negative Ion Series integrated into a contemporary architectural project.

Interior architectural surface clad with Solyt's Negative Ion Series material in a bright environment.

Information architecture

One of the project’s primary challenges was organizing a large volume of product variations and surface options. The site architecture was designed to allow users to navigate intuitively between collections, textures, and finishes without creating a heavy or overwhelming experience. Particular attention was paid to consolidating content in order to simplify comparisons and make the products easier to understand for a North American audience.

Solutions page showcasing Solyt's architectural technologies and product offerings.

User experience (UX)

The user experience was designed to support product discovery while encouraging conversion. Each product page clearly presents available finishes, possible applications, and visual references that help users project the materials into real architectural environments. User journeys were optimized to support key conversion actions, including contact requests, inquiries, and catalog downloads.

couleurs, textures et finitions.
Solyt material selection tool displaying colors, textures, and finishes.

Mobile interface for browsing Solyt architectural material collections.

Editorial layout showcasing various architectural applications of Solyt materials in commercial and institutional environments.

Article de blogue Solyt expliquant l'intégration photovoltaïque aux enveloppes architecturales.

Interface design (UI)

The website design directly reflects the qualities of Solyt’s products: modernity, precision, elegance, and innovation. Neutral palettes, subtle contrasts, and spacious compositions allow the materials and textures to stand out naturally without overwhelming the interface. The visual approach also helped reposition the products for the North American market through a more premium, architectural, and professional presentation.

Solyt website displayed on a laptop in an architectural design setting.

Collection of visuals showcasing Solyt's architectural product lines.

Solyt contact page featuring a contact form and corporate footer.

Editorial composition illustrating Solyt material applications in technology, architecture, and sustainability.

Technological development

Built on WordPress, the website relies on a flexible structure that allows the Solyt team to manage content autonomously. A first phase was delivered rapidly to support the brand launch and its presence at a strategic industry event. The platform was also designed to evolve with future additions, including the full integration of the French version.

Solyt blog page featuring articles on innovation, materials, and sustainable architecture.

Mobile view of a Solyt blog article about integrating solar energy into building facades.

Training and autonomy

Following the launch, the Solyt team quickly took ownership of the administration platform and significantly expanded the site’s content. The flexibility of the templates and the simplicity of the backend now allow the company to evolve its digital presence independently.

Custom Solyt 404 page featuring an architectural wireframe illustration.

Result

Solyt now benefits from a digital platform that reflects its positioning: modern, architectural, and innovation-driven. The new website effectively showcases the products, simplifies the exploration of finishes and surface options, and actively supports the brand’s business development efforts across the North American market. The platform also establishes a solid foundation for future growth phases. Client satisfaction was reflected in a positive Google review.