Fraser  &  Gauthier 

Goal

Fraser & Gauthier aimed to rethink its digital presence with a conversion-focused website that reflects its know-how and attracts new clients. The goal was to structure content strategically to meet the expectations of various target audiences. The platform highlights the company’s unique strengths through clearly presented value propositions.

UX design

The user experience was designed around two main service areas: new construction and renovation, each subdivided into three customer types: multi-unit residential, commercial, and social organizations. Each page outlines the specific services available for these sectors, guiding visitors efficiently. The site also features dedicated sections for project showcases, careers, and company information.

UI design

The website builds on the visual identity previously created by Kryzalid, with a clean, confident design approach. The bold typography, blue and charcoal gray palette, and immersive imagery create a modern and credible online presence. Photos of completed construction and renovation projects emphasize the company’s commitment to quality.

Development

Built on WordPress, the site is fully responsive and offers a seamless experience across all devices. A simple structure ensures easy navigation, while contact and career forms—optimized with the Yoast tool—allow for efficient lead management. The intuitive admin interface enables Fraser & Gauthier’s team to update content independently.

Result

Supported by a content strategy and full SEO optimization, the new Fraser & Gauthier website is a powerful tool for visibility and conversion. Beyond improved search performance, the redesign successfully aligns the company’s digital presence with its expertise, core values, and forward-thinking vision for the future.