Web design trends 2019: What to watch for!

Web design trends 2019: What to watch for!

The trends highlighted in this article are already present on the web, which is why they are gaining attention. The widespread enthusiasm for these trends and their rapid adoption suggest they will remain relevant in the months to come. Here’s what to watch for in web design trends for 2019.


Animated, distorted, and altered Fonts

More than ever, fonts are coming to life on the web. They are now displayed much larger in layouts, often deconstructed or vertically aligned. What really catches our eye for the upcoming year is how these fonts are animated! Will font animations be among the top web design trends for 2019? Absolutely! With animation techniques multiplying, the excitement for animated fonts is definitely at the top of the list. These sites are sure to leave you impressed!

Web design trends 2019 - Arche 68
Web design trends 2019 - Asaro
Web design trends 2019 - Du Haihang
Web design trends 2019 - Spotify

Serif fonts

The traditional rule was that serif fonts (with small lines or strokes at the ends of letters) were for print, while sans-serif fonts (without those strokes) were for digital design. While sans-serif fonts are still preferred for reading long text on the web, serif fonts are making a comeback for titles and text elements that need to stand out. Once seen as a somewhat outdated style, serif fonts are returning with a bold and stylish presence!

Web design trends 2019 - Couro Azul
Web design trends 2019 - Mailchimp
Web design trends 2019 - Medium

Organic and natural shapes

Web development typically relies on symmetrical grid systems. However, in a bid to stand out, web designers are increasingly incorporating shapes into layouts to create strong visual elements. Initially, these shapes were geometric, but there’s a noticeable shift towards organic forms that convey spontaneity, approachability, and comfort.

Web design trends 2019 - Affinity
Web design trends 2019 - Baby talk for dads
Web design trends 2019 - IOTA
Web design trends 2019 - Quakermarine
Web design trends 2019 - The Art Center

Animations of all kinds

Animation ideas are flourishing on websites. The goal is to bring a fresh dynamic, captivate visitors, and hold their attention. From scroll-triggered animations to varied scrolling speeds and unconventional scroll effects, everything is designed to amaze. While this isn’t a new concept, recent advancements have turned these animations into technical marvels, delighting users like never before!

Web design trends 2019 - Bang & Olufsen
Web design trends 2019 - The Revolution of Beauty
Web design trends 2019 - École de l'Océan
Web design trends 2019 - IBM Plex

Black-and-white palette

Color is one of the most critical elements of a website. It sets the mood, unifies branding, and guides users through the interface with visual cues. One of the 2019 web design trends will undoubtedly be black-and-white websites that make a bold impact. White conveys cleanliness and restraint, while black is strong and assertive. Combined, they create striking designs. Add an accent color to highlight key points and calls to action without disrupting the overall monochrome aesthetic.

Web design trends 2019 - AIGA
Web design trends 2019 - NU:RO
Web design trends 2019 - Translation LLC
Web design trends 2019 - Workhackathon

Living coral: Color of the year 2019

PANTONE has chosen Living Coral as the color of the year for 2019. Both soft and vibrant, it radiates warmth and comfort, providing a sense of reassurance in our ever-changing world. As technology’s influence grows, we seek authentic and immersive experiences that foster connection and intimacy. Sociable and dynamic, the engaging nature of Living Coral welcomes lighthearted activities. It embodies our innate need for optimism in a natural environment while maintaining a vibrant presence on social media, making it the perfect choice for 2019 web design trends.

Web design trends 2019 - Pantone Living Coral
Web design trends 2019 - Kryzalid
Web design trends 2019 - Ester
Web design trends 2019 - Mutant Creative
Web design trends 2019 - Petal
Web design trends 2019 - Serious Business
Web design trends 2019 - Shape

The evolution of chatbots

Chatbots have been gaining popularity for some time now. In 2019, they will take center stage thanks to advancements in artificial intelligence (AI) and machine learning. These technologies will make chatbots smarter and more efficient. New chatbots will appear on more websites, offering higher levels of personalization than ever before. This will extend to their visual presentation, giving chatbots friendly and relatable faces. Definitely a trend to watch in 2019!

Web design trends 2019 - Burberry Bot
Web design trends 2019 - Hipmunk
Web design trends 2019 - insomnobot

WebVR and 360-degree videos

Web-based virtual reality (WebVR) and 360-degree videos are opening up new content opportunities for brands. The possibilities offered by virtual reality are astounding, especially when integrated with standard web browsers. These dynamic and unique experiences will become more prevalent as consumer VR technologies proliferate. Brands will undoubtedly seek to incorporate these experiences into their websites.

Web design trends 2019 - IKEA virtual reality
Web design trends 2019 - React 360
Web design trends 2019 - Réalité virtuelle YouTube

Loading speed

How long does it take to make a good impression on a potential client? Online, it’s less than three seconds. People are often impatient and quick to leave. Studies by Akamai and Gomez.com reveal that 50% of users expect a site to load in two seconds or less, and they abandon it if it takes three seconds or more.

In July 2018, Google announced that loading speed, previously a ranking factor for desktop searches, would also impact mobile search rankings. As a result, loading speed is now a key parameter in website design and will be a major trend in 2019. The era of oversized images, poorly compressed videos, and bloated JavaScript is over. While images and videos won’t disappear, they will be optimized to avoid slowing down load times.

Web design trends 2019 - Search Engine Land
Web design trends 2019 - Google Page Speed
Web design trends 2019 - Lightspeed

Web Design Trends 2019: Hopes or Reality?

This list of 2019 web design trends could have been much longer, as innovations never cease in this constantly evolving medium. The trends mentioned here have undoubtedly captured our attention. Wishful thinking on our part, hoping to see them widely adopted across the web? Perhaps. But we’re definitely rooting for them, as we love these trends and wish them all the success they deserve!