
Web design trends for 2024
In this article, we will explore the top web design trends in 2024 that will shape the online landscape. However, some trends persist and stay ahead year after year.
Bento grids
Bento grids are a layout style that has been around for a long time. They have become very popular recently, notably thanks to their adoption by Apple on the web and on iOS. These grids are modern, fun, and easy to use, because they follow a grid structure. Apple’s use of the Bento Grid to showcase the iPhone 14 Pro and Apple Card contributed to its success. Apple is a leading design company. His choice might encourage others to consider this approach for their websites. Technological advances in websites have made it easier for developers to adopt Bento grids. With their integration into iOS, they are part of growing web design trends. We predict they will continue to grow in popularity in 2024.




Images created by artificial intelligence (AI)
The use of AI-generated images is constantly expanding. It will therefore have a significant impact on the visual design of websites in the years to come. This trend began with the launch of Midjourney AI in March 2023. It is expected to gain traction as AI image generation tools improve. OpenAI DALL·E 3 is also available in ChatGPT Plus and Enterprise.
This raises ethical questions, particularly for charities. Can using AI-generated images, especially those depicting fictional individuals, alter the credibility of your message? Despite this, we are confident that AI-generated images will be one of the web design trends of 2024. Their ease of use means that websites that previously lacked high-quality images and relied on Simpler designs will now be more inclined to incorporate images. AI-generated video enhancement could also follow the same trajectory as images. This would lead to an increase in the use of videos and animated content.



Behaviorally influenced design
Many people were not very active before using apps related to fitness, reading, and others. After installing such apps, they started walking more, monitoring their weight, calories, and overall well-being using real data. This motivates them to adopt healthier habits. Adding rewards, badges, and other elements to these apps helps improve the user experience. This concept falls within the field of behavioral design. It therefore makes the user experience more engaging by eliciting specific actions and behaviors.
When creating a website or application, the user makes decisions and forms habits. Behavioral design combines psychology, design, technology, and creativity. All of these elements help to understand the motivations behind the actions of individuals. Many products on the market apply principles of behavioral design.
In order to keep its readers interested, the Audible app offers its audience a collection of badges, levels and listening times. There is even a badge for the user who regularly consults their statistics.

Nike Training Club is an application that offers training hours. From cardio to weight training sessions, it offers the possibility of using the complete equipment that is at your disposal.

Another notable example is Headspace. The success of the app and platform is based on its ability to encourage users to meditate daily.

Dark mode
The popular dark mode has firmly established itself on our screens. This popularity is explained by our increasing time in front of screens, relieving eye fatigue. Aesthetically, it seduces with its modern elegance, especially at night. For designers, it represents both a challenge and an opportunity, requiring careful attention to contrast and visibility. In terms of accessibility, dark mode may make reading easier for some visually impaired people, highlighting the importance of inclusive design.



Dark mode paired with purple
A notable trend is the judicious use of the purple and black color combination. This combination creates a distinctive aesthetic, evoking both mystery and sophistication. The contrast between deep black and rich purple provides a captivating visual experience. It also preserves the practical benefits of dark mode. Let’s think about reducing eye fatigue and adapting to dimly lit environments. This chromatic harmony finds its place in various fields, from artistic sites to more conventional user interfaces. It adds an intriguing visual dimension to the overall aesthetic of Dark Mode.




Using AI for web content
The future of web design will certainly include the use of artificial intelligence (AI). Exploring the potential benefits of AI to improve your website can significantly boost your business and drive growth. AI technologies automate operations, freeing designers from repetitive tasks such as creating prototypes, labeling images and producing content. This way, experts can focus on more creative activities and strategic aspects of web design.
Content will also be more effective thanks to chatbots like ChatGPT and Google Bard, which will change the way content is created. This technology can be used for a variety of tasks, such as generating large amounts of content, improving web accessibility, optimizing web performance, and personalizing user experience.
For example, a generative AI model could create many generic product descriptions on an e-commerce platform, producing alternative versions of text and images for better accessibility. This would identify and remove redundant elements that slow down web performance, while tailoring the content, structure and design of the site to each user’s individual preferences.
ChatGPT
ChatGPT is a conversational AI that can create text in response to your questions and provide you with natural language responses. It can not only provide information, but also generate ideas, just like having a conversation with a real person.

Jasper
Jasper, formerly known as Jarvis, is a widely used drafting tool today. Although its cost is high, especially for beginner entrepreneurs, it is undoubtedly the most comprehensive tool available on the market today. Jasper offers the ability to write text in 26 different languages. Its ability to generate text in French, for example, is quite respectable. However, you may need to refine certain passages.

CopyAI
CopyAI has a free plan that allows you to write up to 2,000 words per month, and offers many benefits. It provides you with several templates to help you start writing the content you want. Whether you intend to write text with a more informal or more persuasive style, CopyAI allows you to choose the tone that suits your needs.

SurferSEO
SurferSEO is a content creator designed to improve search engine visibility that offers a wide range of services. This is an essential tool for those who wish to strengthen the natural referencing of their articles. Its operation is based on the analysis of the results of the search engine results page (SERP). Thus, it allows you to perform keyword research, perform audits and optimize your articles reliably. For SEO (Search Engine Optimization) enthusiasts, this software excels at finding relevant keywords. It also suggests the ideal combination and appropriate frequency to ensure effective search engine optimization.

Large animated fonts on home page
Large fonts used on homepages remain a strong trend, as evidenced by the Site of the Day section on awwwards. This approach not only remains relevant in 2024, but it also seems more fashionable than ever. It is very likely that this trend will continue throughout the new year.



ChatBots Trend
In 2024, chatbots will become essential players in the e-commerce sector. They will strengthen sales through assistance to customers in searching for products online. These chatbots will respond quickly to customer inquiries. They will provide 24/7 help, which will improve overall customer satisfaction. Instead of considering them as a threat to employment, it would be better to consider them as useful and complementary collaborators.
The COVID-19 pandemic has led to a significant increase in businesses transitioning to online commerce. Although payments via chatbots are still in an early stage, 2024 is shaping up to be the year this technology will gain momentum. Many chatbot providers are developing strong payment integrations. They rely on well-established payment gateways such as Razorpay, Stripe and PayU. This will significantly simplify transactions for consumers and brands.
Entertaining activities to provide information in a fun way
Keeping users’ attention on a website can be a big challenge. Incorporating fun interactive animations on a website not only provides a way to inform visitors, but also to captivate them for an extended period of time. Whether through an animated timeline or using gamification elements for educational purposes, web designers use a variety of methods to achieve this goal.




Micro-interactions
What is a website without the ability to interact? Micro-interactions engage the user and improve the experience by creating a clear flow. However, it is crucial not to integrate them arbitrarily or impose them on the design. When intentional, micro-interactions facilitate a more fluid and focused user experience. Here are some inspiring micro-interactions that are part of web design trends in 2024.
The “Pull to Refresh” animation immediately gives visual feedback to the user’s action.

The swipe animation provides visual feedback indicating that a user has swiped an element (triggered by the user).

The animated notification provides feedback to the user that a new notification has arrived (system triggered).

Reactions on Facebook become dynamic by holding the button. Each of the emojis comes to life with real-time movements, providing an interactive experience.

Google Assistant floating dots provide amazing visual feedback because they draw attention to the fact that the app is receiving and listening for voice commands. Their microinteractions take place in two phases, linked to the four colors that represent the Google brand.

Grammarly uses small flashing icons called “hotspots” in its onboarding process to make it more attractive. These hotspots arouse the user’s curiosity by drawing their attention to specific areas of the screen.

Pantone’s 2024 colour of the year
PANTONE shade 13-1023 Peach Fuzz symbolizes the collective aspiration to take care of ourselves and others. It evokes both warmth and modern elegance, as well as the innate desire for closeness and connection. This peach tone, both soft and velvety, contributes to the enrichment of the mind, body and soul thanks to its universal radiance. Imbued with compassion, it promises a comforting tactile experience. Moreover, it establishes a fluid connection between youthful freshness and timeless elegance.

3D experiences
Websites are evolving towards immersive 3D experiences, offering everyone a memorable virtual discovery. Brands are therefore investing heavily to make their stores and services more interactive, making them memorable and shareable. IKEA’s 3D Store website exemplifies this trend, providing an interactive experience. By 2024, however, sites with 3D experiences will have a marked competitive advantage over traditional static sites.




Bold colors
Among the web design trends in 2024, the adoption of bright and energetic color palettes, offering a visual feast. Whether in web design, branding or printing, designers are incorporating eye-catching colors. These capture attention and leave a lasting impression. Hues of fluorescent yellows, blues, oranges and greens take center stage. They allow creations to stand out in a fresh and modern way. The use of bright colors is currently in vogue. In 2024, let your creations express themselves by using color to tell visual stories that will leave a memorable impression.




Reaffirmation of web accessibility
In our increasingly digital world, accessibility has become an essential component of website and app design. Web accessibility encompasses various features. These include adding alternative text, responsive design, appropriate color choices, and the use of assistive technologies. Accessibility has long been a requirement rather than an option for websites. However, today, accessibility is finally coming to the fore. This makes it more popular and creates greater awareness of its importance.
The WCAG standards define official requirements to ensure that websites achieve different levels of accessibility. They recently updated their guidelines to WCAG 2.2. These updates mean that web design teams will be paying renewed attention to accessibility in 2024. As a result, websites will be more accessible than ever.


Conclusion on web design trends in 2024
In conclusion, the world of web design is constantly evolving. Many trends emerge and persist over several years. It can be difficult to determine the precise moment when a trend truly takes shape or simply becomes more popular, to the point of widespread adoption. However, it is undeniable that Artificial Intelligence (AI) is profoundly disrupting established norms. It raises many questions about its speed of penetration into all areas of web development.
The major challenge lies in the ability to remain attentive to these new developments. It is therefore a question of working in harmony with this tendency rather than perceiving it as a threat to be overcome. The key to success therefore lies in constant adaptation and exploration of the possibilities offered by AI. However, a balance must be maintained between aesthetics and usability. Ultimately, the web in the coming year will be fertile ground for innovation. Those who know how to adapt and integrate these new web design trends in 2024 will have a definite advantage in this constantly evolving environment.