A.  Bruneau  Canada 

2022

Client

  • A. Bruneau Canada inc.

Sector

  • Private

Tags

  • Content import
  • Photography
  • UX/UI design
  • Website design

Expertise

  • WordPress
  • PHP
  • MySQL
  • jQuery

A. Bruneau Canada inc. is an importer and wholesaler specializing in the distribution of knitting, embroidery and sewing products to specialty boutiques across Canada. Founded in 1945 by Antoine Bruneau, then taken over in 1965 by his son Marc Bruneau, this family business is now in its 3rd generation with Maud Bruneau.

Desktop and mobile view of A. Bruneau website with open menu.

Goal

Create a new website for the family business A. Bruneau Canada inc. to modernize its online presence and showcase its knitting, embroidery and sewing products.

Product pages of the A. Bruneau website.

User experience

The burger menu, as found on mobile, makes it easy to divide products into categories and sub-categories. What’s more, the website header remains in place, even when the page is scrolled, allowing access to the menu and search bar at all times. The New Customer section offers simple explanations on how to become a customer, how to pay and how to place an order.

Product filters and mobile use.

UX/UI design

Our team created a contemporary visual identity for the new A. Bruneau Canada inc. The new platform is streamlined and easy to read. It adapts better to high-resolution screens. A slider on the home page highlights the company’s key communications. Major product categories, accompanied by inspiring photos, are also prominently displayed on the home page.

Presentation of the Contact Us and New Customer pages.

Product management

One section groups all products into broad categories, divided into sub-categories. With over 5000 items, it was important that users could easily find what they were looking for. Additional filters on the sub-category pages enable even more precise sorting of product ranges. A search tool is also available to make things easier for users.