Ecosystem


Goal
Develop a custom website for Ecosystem to elevate user experience and strengthen its visual identity, effectively reinforcing the brand and its objectives.


User experience
To facilitate navigation, a giant menu now provides quick access to all content. A new feature has also been added to the website: it is now possible to filter content according to the geography of users, either Canada or the United States, in order to personalize the information found there.

Artistic direction
Art direction has reinforced the visual identity of Ecosystem. Elements of the logo are used in key places to highlight important content and accentuate the brand image. The yellow circle not only becomes a graphic element to dress up the platform, it also serves as a distinctive element for call-to-action buttons. A navy blue has been introduced to the graphic charter, adding authority to the brand.

Result
Designed with WordPress, the marketing team at Ecosystem is thus able to manage the administration of the new website quickly. Particular attention was paid to appearance animations and certain visual elements. The presentation of information was also carefully designed for tablet and mobile versions. The site is designed to optimize organic results and sales tunnels to increase qualified leads.
