Association des architectes paysagistes du Québec


Goal
Redesign the website of the Association des architectes paysagistes du Québec. Rethink the ergonomics to better meet the needs of target groups. Connect CiviCRM to the new WordPress platform.

Target groups
The new version of the site has undergone a complete UX exercise. We have improved navigation to better meet the needs and expectations of various target groups. These include public contracting authorities, private donors, influencers, the planning and design community, and members of the AAPQ.

User experience
The new site presents four major issues for the future as well as the challenges and fields of intervention related to them. The platform also allows users to search by member or by project. They can filter the member directory as well as the new Projects section. The detail pages of these sections have also been improved.

Customer relationship
In addition, the CiviCRM customer relationship management tool is integrated into the site to meet the AAPQ’s requirements. It allows the editing of member profiles, management of the member directory, filtered events, online payment and job offers.

Result
The new website of the Association des architectes paysagistes du Québec has a clean design. The Swiss-style grid on which it is built gives it a timeless look. Simple and dynamic at the same time, it leaves room for the photography that accompanies the mandates of its members.