Association  des  firmes  de  génie-conseil  du  Québec 

2023

Client

  • Association des firmes de génie-conseil du Québec

Sector

  • Association
  • Nonprofit
  • Private

Tags

  • Content integration
  • UX/UI design
  • Website design

Expertise

  • WordPress
  • PHP
  • MySQL
  • Microsoft Advertising

The Association des firmes de génie-conseil du Québec (AFG) serves as the spokesperson for the consulting engineering industry and specialized services in the construction and environmental sectors. It represents firms of all sizes across every region of Quebec. Its mission is to unite the profession's strengths to elevate, develop, and promote Quebec's consulting engineering expertise.

AFG website home page

Goal

Redesign the website of the Association des firmes de génie-conseil du Québec (AFG) to project a more modern image. Highlight the role and added value of consulting engineering professionals in projects, particularly in sustainable development.

Project pages and details of a project on the AFG site

User experience

User experience is at the heart of this redesign. The new website is fully responsive, making it easily accessible on all types of devices. We streamlined and better structured the content to ensure it is relevant and easily accessible. Standard advertising spaces have been integrated into the page templates, with a module allowing for their management within the administration interface.

Pages Grand Prix of Quebec Consulting Engineering

Member directory

The member directory contained a large amount of information. Our team reorganized the content to highlight the essentials at a glance. Filters have also been added to enable searches by industry sector, service, or location.

AFG website member directory page and member detail page

Content enhancement

Our team highlighted key content from the think tanks, blog, and publications. Two new sections have been added to the website. The first, Relève (Next Generation), gathers information targeted at students. The second, Projets (Projects), introduces a new directory showcasing the industry’s achievements. It is linked to the member directory to facilitate navigation.

Blog pages and blog article and Guides and contracts page of the AFG site
Page manifeste du génie-conseil du site AFG
AFG website mobile menu

Result

The new website of the Association des firmes de génie-conseil du Québec is built with WordPress. An SEO strategy has been implemented to enhance organic search rankings. The search engine tool provides users with the most relevant results. A system for creating, displaying, and prioritizing important messages ensures quick and efficient communication with the audience.

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