Mobilizing  Justice 

2022

Client

  • Mobilizing Justice

Sector

  • Public
  • Transport

Tags

  • Branding
  • Illustration
  • UX/UI design
  • Website design

Expertise

  • WordPress
  • PHP
  • MySQL
  • Mailchimp

Mobilizing Justice is a multi-sectoral research partnership made up of 33 academics from 6 Canadian provinces and 3 countries, 14 government agencies, 7 transit companies and 7 non-profit organizations. The coalition is committed to solving transportation inequalities in Canadian cities.

Mobilizing Justice website homepage

Goal

Create a brand identity and redesign the website for Mobilizing Justice. Highlight its mission and working groups, all supported by an easy-to-use WordPress content management system.

Working groups

Branding



The vision of transportation equity of Mobilizing Justice is embodied in a structured logo. A single line represents both individual journeys and the path toward resolving current inequalities. The violet-blue color symbolizes intelligence, trust, and safety. Turquoise conveys evolution and transformation. Lastly, the plum color evokes inner strength, joy, and confidence. Together, these colors reflect the coalition’s mission and objectives.

Mobilizing Justice Logo Standards Guide

User experience



The website redesign began with the homepage, focusing on enhancing the user experience. It was essential to clarify the coalition’s role with a compelling tagline. Three content blocks summarize the organization’s mission. The working groups, central to the mandate, are also introduced. Entry points provide access to various content, including events, news, blog articles, and documentation.

Website presentation of the Blog and Blog Post sections.
Insights Mobilizing Justice

Result

The new website now features a strong visual identity, reinforcing the pan-Canadian positioning of the research partnership. Each section of the website offers an enhanced user experience with better-structured content and internal linking, enabling seamless navigation between pages.