Station SME

2024

Client

Station SME
ISMÉ

Sector

Education
Healthcare
Public

Tags

Branding
UX/UI design
Website design

Expertise

WordPress
PHP
MySQL
Swiper

Station SME, created by the Initiative sur la santé mentale étudiante (ISMÉ), is a centralized hub designed to improve mental health in student environments. It provides credible resources, practical tools, and research data to support students, while regularly enriching its content to meet the community's needs.

See the website

Other presentation of the home page of the Station SME website.

Goal

Develop a strategy that includes a naming process leading to the creation of a visual identity and a website offering useful resources to support the mental health of students in CEGEPs, colleges, and universities.

The about page on the Station SME website.

Presentation of the themes on the website.

Strategic phase

In an initial strategic phase, our team supported ISMÉ in defining a new brand. An audit allowed us to analyze the competitive landscape and provide recommendations. The chosen name for the initiative, Station SME, is the result of a naming process.

Presentation of articles on the Station SME website.

Branding

The new visual identity includes a logo and a standards guide, to clearly define the new brand image. The bright color palette is accompanied by playful graphic elements, to lighten an often serious subject and put the user in a positive frame of mind.

Graphic standards guide for the new visual identity.

UX/UI design

During the ergonomic design phase, our UX designer refined the site’s structure and wireframes to address the needs of various personas. We then added the graphic layer to the mockups to bring the visual identity to life.

One of the theme page found on the website.

Presentation of the search tool implemented on the Station SME website.

Result

The new Station SME website is built with WordPress. An SEO audit guided our team in structuring URLs, tags, and structured data. User testing was conducted to assess the performance of the new platform. The administration interface allows full management of users, their roles, and access rights. The website meets web accessibility standards and complies with Law 25. Our partner Syspark hosts the website.