
Spring cleaning for your digital ecosystem
Your website is more than just a communication tool
Your website often serves as the first impression of your company. It’s the cornerstone of your digital ecosystem. Ask yourself: what kind of impression do you get from a company with an outdated website containing information that’s months or even years old? Would you question the validity of the content and the credibility of the company?
Regularly update your information online
Whether it’s on your website or your social media pages, outdated or unnecessary information hinders navigation and damages your company’s image. Remove irrelevant content, old news, outdated blog posts, statistics, and less recent photos or videos. Too much information can be just as harmful as too little. Sort through your content and keep only what’s necessary.
Consider optimizing your site’s usability
This involves structuring information in a way that makes it easy for users to navigate your site. The user should find the site attractive, feel compelled to explore it, and be able to easily find the information they’re looking for.
Lastly, think about SEO
It’s likely that the terms used in your industry evolve over time. Therefore, it’s important to review the keywords on your site to maximize your search engine ranking. Given the constant evolution of the web, SEO is ideally a continuous process that should be carried out monthly.
Embrace a new look this spring!
At Kryzalid, we can help you redesign your website. Typically, a website has a lifespan of 3 to 4 years. After this time, it’s wise to consider a redesign to maintain a strong position against your competitors. Take advantage of spring to do a thorough cleaning of your digital ecosystem!
With over 20 years of expertise, Kryzalid specializes in creating relevant, unique, and sustainable digital experiences. Our skills span across various sectors such as real estate, education, and entertainment. We draw the best from each field to inject innovative ideas into new projects, enriching our achievements with a global and diversified perspective. This approach allows us to leverage a wide range of resources to optimize the results of each proposal.