
SXO: another facet of web optimization
Definition of Search eXperience Optimization
A blend between SEO (Search Engine Optimization) and UX (User Experience), SXO (Search Experience Optimization) is a way to improve your ranking by focusing on user experience enhancements. Traditional content optimization has reached its limits due to the overwhelming amount of information on the web. Furthermore, Google introduces new rules to better serve users.
This means search engines now prioritize websites that provide a polished user experience. The goal is to offer the most relevant information for a user’s search in the best possible browsing conditions.
Methodology: Best practices for SXO
SXO is an approach to adopt when designing your website. It’s also a great opportunity to showcase the quality of your offerings! There are several ways to improve your website from both an experiential and SEO standpoint.
Here are the key elements of SXO to improve your website:
Content quality
The main component of a good user experience is ensuring the quality of your content, including text, images, and other media. Ensure clarity and relevance in every element. The quantity of text and images no longer guarantees good SEO. Use simple, clear dialogue, and ensure your media files are properly labeled to enhance accessibility and the readability of information.
Promote universal search
Craft page snippets with short, clear phrases that can easily be indexed. For example, using an extension like Yoast SEO on WordPress will guide you through the process. These snippets help provide users with quicker answers, and search engines tend to prioritize displaying this immediate information.
Optimize local SEO
SXO also means expanding your visibility by leveraging all of Google’s tools, such as Google Maps, Google My Business, and Reserve with Google (for hotels and restaurants). By providing all necessary information in these tools, you make it easier for Google to find you and increase your potential touchpoints with users.
Implement tracking tools
Certain tools, such as heatmaps or eye tracking, help you track user behavior on your site. This allows you to identify what’s working and what’s not, so you can make improvements or refine successful elements.
What to expect when you improve your SXO
For simple and obvious reasons, ergonomics is one of the main drivers of web marketing. A clear and streamlined information architecture allows search engines to easily find relevant content on your pages to better serve users. In addition to reaching more users, you’ll also achieve higher visitor satisfaction. This, in turn, helps drive conversions based on your goals (purchases, cart activity, shares, newsletter sign-ups, etc.).
At Kryzalid, we work to improve your SEO, no matter your industry. We are familiar with all the tools that will help you perform better in search engines and reach your target audience. After all, user experience is a central issue in web design. Don’t hesitate to contact us to arrange a meeting and analyze your needs.