The use of social networks in e-commerce
By dint of adaptation, most social networks have developed interesting e-commerce features. Companies are using them to submit their offers directly to target users. It is a way to reach a large number of prospects and to multiply the points of sale and points of contact. Each social media has commercial platforms with different features. Here is how to use social networks well in e-commerce.
The best-known sales space on Facebook is probably its Marketplace, geographically connecting individuals looking to sell or buy used products. For companies, there is a Shop section that must be activated from its page. We face it less often as users, because Facebook’s algorithm does not favor the appearance of business pages in the news feed.
The shop allows you to offer products for sale directly on your page. It is an additional gateway to your e-commerce site. The Shop tab, on the side, gives access to the list of products you want to highlight. Each product has a call-to-action (CTA) button to its own page on the site.
Instagram allows businesses to tag their products directly on their posts or stories. There is also a shop section where the user can browse and subscribe to the shops they want to create a feed specially designed for shopping. However, the advantage of Instagram is to submit products for sale to users without them going to a shop area. It appears directly in their feed, and in a non-intrusive way. If he is interested, he can easily find the information and if he is not, he simply moves on.
Payment via platform is currently only available in the United States or for certain companies. The platform tends to evolve towards a more complete e-commerce space.
Snapchat
Snapchat offers a fairly complete sales space for brands. It is possible to shop directly on the platform by creating a basket and to complete the purchase on the company’s website. The biggest brands are highlighted in the boutique space but a search is enough to choose the one you want.
The advantages of opening your e-commerce store on your social networks
Using social media to increase your points of sale and reach a greater number of prospects is a practice called “Social Selling”. It has now become almost mandatory for all companies with an e-commerce platform.
Having a store linked to your social networks allows you to maintain permanent contact with your customers or prospects. In this way, rather than attracting them to the store, you directly offer them a showroom of your products where they are. Thanks to this, we are definitively moving away from old methods such as telephone canvassing, unpleasant for employees and prospects alike. This development allows for an improvement in relations between the company and customers, to increase the number of leads and to shorten sales cycles.
It is possible to add only a few products, such as a range or a promotional collection, for example. This can help manage your stocks over a defined period. In addition, you can easily benefit from feedback thanks to the statistical analysis tools offered by each social media.
At Kryzalid, we know the profitable potential of social networks in e-commerce. Let us take care of optimizing your e-commerce platform for you.
