
What are the main features of my Google Analytics?
In this article, we explain the five major sections of Google Analytics, what information you can find in each, and how to use them. The following points provide an overview of the main sections but don’t cover the tool in its entirety.

1. Real-time
In the Real-Time section, you’ll find all the live activity data for your website. You can see how many users are browsing, which pages they’re on, the devices and browsers they’re using, their geographic location, how they arrived on your site (traffic sources), and the number of conversions in the last 30 minutes.
This section is particularly useful for monitoring user reactions during the launch of a new offer or information.

2. Audience
The Audience section gives you detailed insights into your users. The overview provides general user statistics for a specific time period. By default, this period is set to the current day, but you can access data from any past period since Google Analytics was implemented on your site.
You can track the number of visitors, both new and returning, over weeks or months. This section also reveals user demographics such as age, gender, location, interests, and preferred devices or browsers. With precise statistics, you can identify which segments of your audience generate the most revenue and traffic. This information is crucial for planning and targeting future campaigns effectively.

3. Acquisition
The Acquisition section shows you how visitors find your site. Traffic sources, such as organic, referral, direct, and others, help you identify which channels perform best and where improvements might be needed based on your goals. These insights also help refine your campaigns, and you can evaluate their results within this section.
In addition to general access channels, you can measure the traffic generated by your affiliated social networks. If you’ve launched campaigns on social media, this section enables you to assess their performance.
The Google Ads and Search Console tabs let you evaluate the impact of your SEO campaigns. For example, if you’ve purchased keywords, you can measure their effect on your traffic. You can also track user behavior linked to these campaigns.

4. Behavior
Over a specified period, the Behavior section allows you to analyze how visitors interact with your site. For instance, you can examine the types of pages visited and whether objectives are being met.
The behavior flow diagram shows the different paths visitors take on your site, the number of drop-offs compared to sessions started, and which pages they exit from. This data helps you identify weak points on your pages and improve them. You’ll also quickly spot which pages generate the most interest and revenue on average.

5. Conversions
The Conversions section focuses on tracking your objectives’ results. This is also where you monitor fluctuations in e-commerce activity, if applicable. Some objectives are predefined, but you can create others to evaluate your website’s performance on specific metrics.
The conversion funnel diagram shows users’ journeys, including entry and exit points for failed objectives. The tool calculates a conversion rate percentage for the funnel.
In the e-commerce tab, you’ll find detailed information about your revenue and purchasing activity. User behaviors are displayed, including the number of sessions per objective.

Let us help you optimize your analytics
We can evaluate your statistics and manage campaigns to boost the performance of your website or e-commerce platform. At Kryzalid, we’ve been using Google Analytics for years to support our clients and optimize our own operations. Its powerful features help achieve more significant goals, faster.