
What makes an effective UI?
So, what is an effective UI? By definition, UI design encompasses everything related to graphic design, visual appearance, and layout. This includes:
- Logo
- Layout grid
- Typography
- Fonts
- Icons
- Colors
- Navigation button placement
- Style guide
UX design centers on the user’s experience with a website, emphasizing how it feels and functions, while UI design is concerned with the visual aspects and appearance. Both UX and UI design are crucial in the creation of a website or software, but UX prioritizes the usability and overall interaction, whereas UI focuses on aesthetic elements.
Whether for websites or mobile applications, interface designers contribute to shaping the brand’s visual identity in their own way.
Here are 6 key elements for an effective UI:
- Clarity: Use simple and understandable vocabulary for the content. Avoid creating uncertainty. Prefer quick reading with short, titled paragraphs. Of course, avoid spelling mistakes.
- Conciseness: Do not overload your pages with content. Users should be able to find what they are looking for quickly.
- Responsiveness: The responsiveness and efficiency of your interface are necessary for the proper functioning of all possible actions. Call-to-actions must be visible and flawless.
- Consistency: Keep in mind that your interface must operate logically. This allows users to quickly develop habits.
- Aesthetics: An interface can work very well without being aesthetically pleasing. However, by offering a more refined design, users will stay connected to the interface longer, making its use more enjoyable.
- Efficiency: Navigation must be quick, especially in page loading. As everyone knows, users never have time to wait.
By entrusting the design of your user interface to a professional UI designer, you ensure that your website will offer an exceptional user experience and meet the needs of your target audience. The interface will be thoughtfully designed to facilitate navigation, guide users to important information, and encourage conversions.
Kryzalid can help you with your UI design, so don’t hesitate to entrust us with your project.