SEO expert agency
Defining expectations
Each project begins with a collaborative session where our SEO experts works with your team to define their SEO objectives and expectations. During the meeting, we guide your team through a series of questions and obtains information relevant to their work. This crucial step aligns your vision with the most effective SEO practices, ensuring an in-depth analysis of your needs and opportunities.
SEO audit
Our SEO expert agency proposes an audit as a starting point for aligning the strategy. By analysing the keywords currently being used, your target audience and the competitive landscape, our expert draws up a clear picture of your current positioning and areas for improvement.
Strategic recommendations
Based on the audit, we draw up a detailed action plan, including our recommendations on URL structure, the tags used (head, meta title and description, image title, etc.), the optimal Open Graph tags, the implementation of structured data, the creation of a robots.txt file, the creation of a sitemap.xml and 301 redirects (analysis and execution). This approach aims to strengthen the thematic coherence of your site and maximise the relevance of your keywords.
SEO-oriented content writing and editing
Writing and editing content is an essential part of any effective SEO strategy. That's why we produce content that not only captivates your visitors, but is also optimised for search engines. By skilfully integrating targeted keywords, structuring articles to improve readability and ensuring that content is relevant, we ensure that your message reaches its audience in the most effective way possible. Our editing process is equally rigorous, involving in-depth analysis to ensure that each piece of content reflects SEO best practice, while preserving your unique voice and meeting the expectations of your audience.
Analytics (configuration of tracking events)
The precise configuration of tracking events in Google Analytics is essential for measuring the effectiveness of the SEO strategy. This allows our SEO expert agency to track conversions, user behaviour and adjust our tactics based on actual performance.
SEO quality control and post-launch monitoring
Once the optimisations have gone live, we carry out rigorous quality control to ensure that all changes comply with SEO best practice. Regular monitoring can be put in place to adjust and refine the strategy according to the results obtained.
Google Search Console and sitemap
Integrating your site with Google Search Console and submitting your sitemap.xml are key steps in facilitating the indexing of your content by Google. This also helps to identify and resolve any indexing or performance problems quickly.
Content strategy for acquisition
At the heart of our acquisition strategy is the creation of rich, relevant content. Our SEO expert agency can develop a targeted content strategy to attract and engage your audience, while supporting your acquisition objectives through careful optimisation.