
Everything you always wanted to know about UX but never dared to ask!
Do you know what UX means? Have you heard of user experience? Get ready for a series of articles that will answer everything you’ve ever wanted to know about the topic…

What is User Experience (UX)?
If we had to define UX, we could summarize it by explaining that it encompasses a set of standards and best practices aimed at two main goals:
- Designing a product that meets the needs and expectations of the user by anticipating their usage.
- Doing everything possible to ensure that their experience is the best it can be, focusing on ergonomics, accessibility, ease of use, and more.
At Kryzalid, we believe that a website must meet specific ergonomic requirements. It must be “useful” by addressing the user’s needs and “usable” by helping the user quickly achieve their goals.

How do you determine user needs in UX Design?
In UX, we rely on several laws and theories to precisely define the user’s needs:
1 – Gestalt Theories
These theories are based on how the brain perceives the world around us as a collection of shapes. They help us understand how users see and process a web page. The theories include the law of proximity (the brain groups together things that are physically close), the law of similarity (the brain groups together things that are similar), and the focal point (attention is naturally drawn to what stands out).

2 – Fitts’ Law
The closer and larger a target is, the easier it will be for the user to reach it. That’s why clickable elements need to be big and close enough to be effective!

3 – Affordance
This refers to the action possibilities suggested by an element’s characteristics. For example, the shape, color, and location of an object should quickly indicate to the user whether it is clickable.

4 – Miller’s magic number and Hick’s Law
Miller determined that the average number of items a person can remember is 7, plus or minus 2. Beyond that, information needs to be organized into groups to make it easier to remember. Hick’s Law shows that it’s easier to make decisions when faced with a limited number of options—something to keep in mind when organizing your website’s menus!

As you can see, UX, or User Experience, is a complex but essential field for the success of your website. At Kryzalid, our UX designers are here to listen, advise, and support you at every step. Stay tuned for the next part of this series, where the theme will be “Understanding the User“!