25 years of Kryzalid. And still moving forward.

It all started in 2001

In 2001, Google was only three years old. Facebook, YouTube, and the iPhone didn’t exist yet. The web played a very different role in business, and building websites was still uncharted territory for many organizations.

It was in this environment that Kryzalid was founded on October 31, 2001, by two cousins, Jérémie and Sébastien Fraser, in Saint-Jean-sur-Richelieu, Quebec.

The adventure began modestly, in Jérémie’s apartment. Just a few months later, the growing team needed a proper office. First came a space on Grand-Bernier Street, followed by a move to Montreal in 2004.

The name Kryzalid, inspired by the chrysalis, already reflected the idea of transformation. A concept that would prove remarkably fitting over time.

At a time when digital technology was still an emerging field, we chose to make it our profession. We couldn’t have imagined just how much this world would change. But we were ready to evolve with it.

Growing, one project at a time

Over the past 25 years, we’ve worked with hundreds of organizations across a wide range of industries, including real estate, education, professional services, manufacturing, nonprofits, and public institutions.

Over the years, certain projects have marked important turning points in our journey.

The Centris project helped us take our capabilities to a new level. Our collaboration with the CSL Group grew into a lasting relationship. Our work with Collège de Montréal opened the door to numerous projects in the education sector.

Other initiatives, such as those for the Town of Mount Royal and the Anti-Troll program, pushed us to expand our expertise, take on new challenges, and approach problems from different perspectives.

And behind every project, there have been conversations, challenges, lessons learned, and a few stories we still enjoy sharing around the table.

That’s also what 25 years in business represents: a story built alongside our clients, extending well beyond the projects we’ve delivered.

From web agency to digital partner

The websites we built in 2001 have little in common with today’s digital platforms.

Screens have changed. Technologies have evolved. Mobile devices have transformed user behaviour, content management systems have become more sophisticated, and user expectations have grown considerably.

Kryzalid has evolved through these transformations, sometimes exploring new directions and sometimes questioning our own ways of working.

Over the years, our expertise has expanded. What began with web design and development has grown to include digital strategy, branding, UX/UI design, search engine optimization, content creation, and digital marketing.

We also developed e-closion, our specialized digital solution for real estate professionals.

Today, our work goes far beyond building websites. We help organizations think strategically, strengthen their positioning, and navigate their digital evolution.

The tools will continue to change, especially with artificial intelligence. But our role remains the same: understanding needs and finding the most relevant solutions.

A story about people, above all

While technology has changed dramatically over the past 25 years, it’s the people who have truly shaped Kryzalid.

Dozens of collaborators have contributed to the agency over the years. Some stayed for a few months, others for many years. Many grew professionally alongside us, leaving their mark on our culture, our methods, and our work.

The company has also evolved in its structure and leadership. Today, Sébastien Fraser, Kryzalid’s co-founder, and Charles Henri continue the journey together, supported by a team of 11 people with complementary expertise.

For Sébastien Fraser, co-founder and partner, the current team is one of his greatest sources of pride:

“We’ve never been stronger than we are today. And I’m just as proud of the atmosphere at the agency: professional, empathetic, and always driven by a sense of enjoyment.”

Beyond individual skills, we’ve always placed great importance on collaboration, trust, and enjoying the work we do together.

Because an agency isn’t defined solely by what it produces. It’s also defined by how it works and the people who help move it forward.

Evolving without losing what defines us

Twenty-five years in business doesn’t mean a journey without obstacles.

There have been periods of growth, technological transitions, organizational changes, and moments when we’ve had to rethink our methods.

The pandemic, in particular, transformed how we collaborate. Client expectations have evolved, as have the job market and the tools we use every day.

Looking back, we’ve learned to choose our priorities more carefully, accept challenges as part of the journey, and focus our energy where it can make the greatest impact.

But some convictions have never changed: staying close to our clients, taking pride in what we deliver, looking for the right solution rather than the easiest one, and never stopping learning.

The quality of our work and the lasting relationships we’ve built remain our greatest strengths.

For Charles Henri, Partner, Strategy and Creative, it’s this sense of continuity that gives the anniversary its meaning:

“I’m proud to have helped Kryzalid evolve while preserving what makes it strong.”

Celebrating the journey together

A 25th anniversary deserves a moment to reflect and celebrate.

In September, we brought the entire team together for three days at Espace du Carmel. It was an opportunity to step away from our daily routines, share memories, enjoy a few laughs, and think about what comes next.

Because while this anniversary gives us a chance to look back, it also reminds us that Kryzalid’s story is still being written.

And we wanted to take the time to celebrate the people who are part of it.

What about the next 25 years?

We don’t pretend to know what the digital world will look like 25 years from now.

There will certainly be new technologies, new behaviours, and transformations we can’t yet imagine.

Our ambition is to keep evolving, embrace new possibilities thoughtfully, and continue strengthening our expertise.

But it’s also about nurturing the next generation, sharing our knowledge, and building an agency that can thrive beyond its current leadership.

Because our greatest achievement wouldn’t simply be having made it through 25 years. It would be building something that can continue to grow.

Thank you for being part of our story

To our clients, who have trusted us with their projects and ambitions over the years: thank you.

To our partners and collaborators, past and present: thank you for helping make Kryzalid what it is today.

And to our current team: thank you for continuing to move this journey forward with so much talent, dedication, and humanity.

25 years behind us. And so much more ahead.

The Kryzalid Team