Kryzalid celebrates its 20th anniversary!

Kryzalid celebrates its 20th anniversary!

From caterpillar to butterfly…

Kryzalid celebrates its 20th anniversary this year. The agency was founded in October 2001 in Saint-Jean-sur-Richelieu during the stock market crash that followed the bursting of the dot-com bubble. Founded by cousins Sébastien and Jérémie Fraser, two young and motivated entrepreneurs eager for challenges, along with a web developer, Martin Blanchette, this small agency with big ideas completed its first projects in an office no bigger than a bedroom. Despite the challenging business environment, the agency quickly gained ground, earning a solid reputation for its innovative approach and creative, robust solutions.

In 2004, to better penetrate the Montreal market, Kryzalid moved to Saint-Laurent Street. With a few employees now on board, the agency developed a growing and increasingly diverse clientele. In a context where many businesses still did not have an online presence, there were numerous projects available, and very few agencies possessed the expertise needed to meet clients’ needs. Everything was possible, and Kryzalid seized the opportunity with brilliance.

Why Kryzalid? The chrysalis represents the intermediate stage between caterpillar and butterfly. Kryzalid, therefore, is a metaphor for the complete transformation the agency brings to each of its clients. The agency’s vision is to accompany them in the evolution of their digital business strategy.

Viva Italia!

Forced out of their beloved Saint-Laurent Street location by Ubisoft, another expanding Montreal company that took over the entire building for its own growth, Kryzalid moved to De l’Esplanade Avenue, in the heart of Little Italy. The agency celebrated its 10th anniversary in its offices, packed for the occasion. The team then grew to about fifteen web development experts. Kryzalid refined its working methods with great precision. It equipped itself with efficient management tools to position itself as a leader. Every meeting, milestone, and delivery was optimized to offer clients a pleasant, efficient, and uniquely tailored experience. It was also the heyday of Monday morning croissants and espresso coffee, thanks to Little Italy!

In 2010, Kryzalid launched its e-closion solution for real estate brokers, bringing together all the services needed to perform and enhance their image with expert advice. The unique expertise gained over the years with real estate leaders allowed the agency to rethink their business positioning while offering websites with tools that centralize efforts and free up recurring activities.

In 2016, Kryzalid celebrated its 15th anniversary at Bain Mathieu, surrounded by long-time friends and clients. The following year, the agency moved to Saint-Antoine East Street in Old Montreal. It is now closer to the city’s core, public transit, and major highways.

Ready, Set, Go!

In March 2020, it was all hands on deck to face the pandemic. Each team member was forced to set up a home office for what was initially imagined to be a temporary period of a few days or maybe weeks. More than a year and a half after this significant event, the return to the office is still not complete. The agency has continued its momentum without experiencing a slowdown despite the dark times.

Ongoing projects, new projects, the whole team pitched in to continue the work. Videoconferences brought the team together every day. It became an indispensable tool for meeting current clients and getting to know new ones. Even pets had their moment of glory on home office screens. Despite the distance, these less formal and decidedly more personal meetings brought our team members and clients closer together.

A creative web agency on a human scale

Today, Kryzalid still consists of about fifteen employees. Its partners, directors, as well as its project managers, don’t hesitate to dive into the heart of every project. They support the entire team, each member of which has been meticulously selected for their unique expertise and versatility.

The agency’s creative talents encompass design, strategy, and marketing. Our creatives knows how to leverage creativity in all its forms. They possess the qualities necessary for the success of the agency’s projects. They have leadership, creativity, innovation, communication, organization, analysis, and critical thinking. The technical team, on the other hand, offers relevant solutions to achieve significant results. Our front-end developers have a visual sensitivity that allows them to deliver impeccable results. Our back-end developers provide powerful solutions tailored to each need. Kryzalid’s websites, some of which are high-traffic, are a source of pride for the agency. They are robust, stable, innovative, and performant.

We believe in visual dialogue, create a unique experience, and focus on ideas and quality execution. For us, technology is first and foremost a toolbox that brings the most ambitious projects to life. We apply our creativity across all facets of our work.

Kryzalid celebrates 20 years—That’s no small feat!

Kryzalid celebrates its 20th anniversary with family, to comply with current regulations (Thanks, Covid!). The agency is grateful for the trust its clients have placed in it over the years. We are also thankful for all the talented people who have joined the team over the years. For Kryzalid, reaching 20 is, more than ever, synonymous with vigor and enthusiasm. It is fueled by renewed energy and a desire to innovate and exceed client expectations!

“I would like to personally thank everyone who has contributed to Kryzalid’s success, whether it’s the current team members, staff who have worked over the years at the agency, or our business partners. Finally, a huge thank you from the bottom of my heart to all our clients, without whom Kryzalid would not be what it is today.”

Sébastien Fraser, Founding Partner