What to include in your website’s footer?

What to include in your website’s footer?

Depending on the amount of information available on your site, you may give more or less attention to the footer. Like any other part of the site, you can design it however you like, but there are conventions you can follow. These conventions are based on what users are accustomed to seeing elsewhere and how they instinctively behave on new sites they visit. For example, the logo is often on the left and the menu on the right. It’s not a requirement, just common practice. Most of the time, footers contain contact information. Address, phone number, a small Google map, a final touch of branding with your nicest logo and… voilà! A nice little footer, classic and simple.

Tick tock, it’s digital trend time! Absolutely, it’s time to explore the wonderful world of footers!

Full-height footer: store information

Having a full-height footer is unconventional but still recommended! It can be very useful when your site has a dense navigation. The large space allows you to list all the important site links or leave ample room for design, with, for example, large, beautiful shapes and information spaced out nicely.

Cégep de Lévis

Pied de page - Cégep de Lévis

Superfluid

Pied de page - Superfluid

Centre de services scolaire de Laval

Pied de page - CSSLAVAL

Something Good

Pied de page - Something Good

Minimalist footer: less is more

Among design choices, it’s not uncommon to find footers with little to no information. Sometimes, just including a few essential details for communication, like an email address or phone number, is enough. A minimalist footer can be used when you don’t need to unclog the main navigation with additional links at the bottom of the page. This type of footer is mostly found on showcase sites with a specific offer.

UI Viking

Pied de page - UI Viking

Cambli

Pied de page - Cambli

 Clarity

Pied de page - Clarity

Animated: enhanced design

If time, budget, and technology allow, it’s always fun to have animations on your website. While it’s more about aesthetics than functionality, why not indulge? Just seeing examples can make you want to have the same!

Kappow

Pied de page - Kappow

Evolution – Deposit Photo

Pied de page - Evolution Deposit Photos

Social: extend the contact

Stay connected with your users. Once they reach the bottom of the page, offer to maintain a link with your brand by showcasing your latest Instagram photos or Facebook posts. This creates engagement and increases your followers.

My Sweet Dreams

Pied de page - Sweet Dreams

Informational: share the essentials

Depending on your field, you can use the footer to summarize key information related to your business. In the following example, the restaurant added its opening hours and address to make frequently sought-after information easily accessible.

Azaï Café Nantes

Pied de page - Azaï Café Nantes

Action: engage users

By definition, the footer, as crazy as it sounds, is at the bottom of the page. This implies that visitors have gone through various pieces of information before reaching the bottom. After presenting an offer or an argument, it’s time to engage the user in something more concrete: a sign-up or a newsletter, for instance.

GRICS

Pied de page - GRICS

Work Notes

Pied de page - Work Notes

Nutrience

Pied de page - Nutrience

Let your imagination run wild, but above all, listen to your needs. Your footer can be a goldmine of useful information when well-constructed. At Kryzalid, we love creating beautiful footers. Consult with us!