10 years of web design trends with Kryzalid

Since 2015, Kryzalid has been tracking and analyzing web design trends to offer our clients solutions that are always up-to-date. This year, we’re celebrating 10 years of active research and innovation. Join us as we take a unique look back at a decade marked by major transformations. These trends have redefined the rules of the digital experience.

Whether you’re a designer, developer, or simply passionate about the web, this article takes you on a journey through time. We’ll explore 10 years of web design trends from 2015 to 2025, their lasting impact, and what the future holds.

Reflecting on a decade of design trends

2015–2017: The rise of minimalist design

Simplicity was the guiding principle of the early years of our retrospective. Clean interfaces, ample white space, and elegant typography became pillars of modern design. This trend, inspired by flat design, emphasized clarity and efficiency—values that remain relevant today.

2018–2020: The rise of UX

As user expectations grew more demanding, user experience (UX) took center stage. Websites were no longer just about aesthetics; they had to be intuitive, accessible, and fully optimized for all devices. Concepts like user-centered design and digital accessibility shaped the projects of this period.

2021–2024: Dark mode and personalization

Once a niche feature for developers, dark mode became a mainstream trend, offering an aesthetic and functional alternative for users. Alongside this, dynamic and interactive content empowered users with greater control over their browsing experience.

How user expectations have evolved

Over the past 10 years, users have become increasingly discerning. They now demand smoother, more accessible, and engaging experiences. The ubiquity of smartphones has revolutionized site design, with a strong emphasis on mobile-first approaches.

Accessibility has also become a non-negotiable standard, incorporating principles like color contrast, adaptive text, and inclusive user journeys. At Kryzalid, we’ve embraced these changes to deliver solutions that meet the evolving needs of users.

Emerging trends for 2025

• Generative AI in Design: Tools like ChatGPT, DALL-E, and Topaz Gigapixel AI are transforming content and image creation. These technologies offer new possibilities for customizing online experiences.
• AI-Powered Development: In web development, tools like GitHub Copilot, the Cursor code editor, and IA au service du développement : On retrouve pour le développement web l’assistant de codage GitHub Copilot, l’éditeur de code Cursor et Warp terminal, which combines AI with your team’s knowledge, are streamlining workflows and enhancing efficiency.
• Marketing Automation: AI is revolutionizing online content creation, particularly for repetitive tasks. It can automatically generate unique meta titles and descriptions for product pages. Tools like Yoast SEO, Jasper, and copy.ai simplify the process, optimizing time and effort.
• Eco-Friendly Web Design: Reducing the carbon footprint of websites is a priority for many companies. Kryzalid is proud to be part of this movement, adopting responsible practices in digital design.

Kryzalid: 10 years of continuous innovation

Since our inception, adaptability has been our strength. Following trends doesn’t just mean implementing them—it’s about understanding and tailoring them to our clients’ unique needs. We’re proud to have contributed to projects that not only reflect current trends but also embody a timeless vision of web design. Throughout these 10 years, our commitment has remained steadfast: to create digital experiences that inspire, engage, and transform.

Explore our trend archives

Relive 10 years of web design trends through our past articles:

Please note that we did not publish articles in 2021 and 2023.

Conclusion

As we look to the future, we want to thank our readers, clients, and partners for their loyalty over the past decade. At Kryzalid, we’re ready to take on the challenges of the years ahead and continue pushing the boundaries of web design.

Curious about 2025 trends or ready to discuss your next web project? Contact us today!